Are you planning to build a new website for your small business? If yes, then you need to make sure that your web developer must incorporate important pages on your website in order to get maximum results.
When building a website, every webmaster has a common concern. How to get more traffic and how to engage them with their websites.
If you are developing your website for the first time, you may have some questions like:
- What pages do I need on my website?
- Should I have a lesser number of pages or should my website have more pages?
- Do I need a blog on my website?
- Do I need a privacy policy page?
- & More…
Here, we’ve shared 9 webpages that your small business website must have.
Let’s start.
#1 About Page
We all know that people want to do business with people only.
Your website visitors want to know more about you and your company. So having an about page is essential for any small business website.
What you should have on your about page?
You can write about yourself, your company, and your experience & achievements. You can also include your pictures or your staff’s pictures.
#2 Products & Services Page
If you provide services, then you must have a dedicated page for services however if you deal with products (whether offline or online), you must have a products page on your website.
There are several websites that have services & product details on either the ‘about’ page or the ‘homepage’. Don’t make this mistake.
If you really want to get more business from your website, you must ensure that you have a dedicated page for the services or products that you offer.
#3 Contact Us Page
Have you been to any website that didn’t have any contact details of its owner? I am sure you did.
In the absence of contact details, your website may look suspicious. Therefore, do ensure to have your contact details on your website.
What can you show on your contact page?
You can mention your address, email, phone number, etc. along with a form for the users to submit and contact you. Adding a Google map on your contact webpage would be beneficial as well.
Recommended post: 7 Reasons to have a contact form on your business website
#4 FAQ Page
Having a FAQ (Frequently Asked Questions) page on your website can also help your website users to resolve their queries without contacting you. Therefore, you must request your web designer to add a FAQ page to your website.
Here are some of the major benefits of the FAQ page:
- It saves your prospects’ time by having all the questions and answers on a single page.
- It also helps you to enhance your SEO score.
- It helps you to build trust with your targeted audience.
#5 Testimonials Page
By adding a testimonials page on your website, you can help your prospects to gain trust in your products or services.
Before doing business with you, your potential customers may want to know about the quality of your services & products and the support that you provide.
What you can have on your testimonials page?
You can encourage your existing customers to write about their experience working with you and your company. Those positive experiences can be added to the testimonials page.
Why testimonials?
- Testimonials build trust.
- Positive testimonials can overcome skepticism.
- It could be a great sales pitch technique.
#6 Terms & Conditions
The “terms & conditions” page of a website contains the “rules” that your website visitors must agree to abide by in order to use your website.
What you can write on this page?
You can specify rules and guidelines and how your website functions. You can also mention:
- Your country’s laws that govern the terms & conditions
- Intellectual property disclosure
- Copyright laws
- Your control over third-party links on your website.
- etc.
#7 Privacy Policy
On the page “Privacy Policy“, you can let your website visitors know what you’ll do with the personal information that they give you.
What you can specify on the privacy policy page?
You can inform your website visitors how any personal information and data (e.g. advertising, cookies, emails, etc) collected will be used, and if you will share these details with any third parties.
#8 Blog
A blog on your website can help your small business in many ways.
Here are some of the major benefits of having a blog on your website.
- You can place yourself as an authority in your industry.
- By writing informative blog posts, you can create value for your customers.
- A blog can also help your website to rank higher positions on search engines (SEO).
- If your products or services are unique, you can create demand through your blog posts.
- Most small business owners don’t write blogs, so you can stay ahead of your competitors.
Read here, for more about the benefits of blogging for your website.
#9 Page Not Found
A “page not found” page (also known as page “404 error”) is a page that your website visitors see when any webpage no longer exists. You can create a custom “404 page” or “page not found”.
What you can show on the “page not found” page?
You can show all the important links of your website on the “page not found” page so that the visitors can click any of those links and visit their desired page. You can also ask your website developer to integrate a search form on the “page not found” page.
