Be it a small business or a startup, any company can benefit from eCommerce website development.
An eCommerce website can add wings to any small retail business. So, if you really want to expand your retail business at an affordable price, go online.
Yes, you must build an eCommerce website in order to sell more.
Here, we are going to share 5 major benefits for you to create an eCommerce website this year.
#1 Round-the-clock availability
One of the major advantages of running an eCommerce business is that your website is available 24 X 7 for your customers.
In other words, your customers can browse and buy products from you anytime they wish to.
Running a local brick-n-mortar shop can never provide you with such an advantage because when you run a local shop, you do need to follow certain opening hours and days depending upon your area of operations.
#2 Affordable marketing
Unlike traditional marketing for local retail shops where you are required to spend a fortune, having an eCommerce website gives you the benefit of running online marketing campaigns that are targeted, measurable and affordable.
With the help of some of the below online marketing activities, you can get targeted traffic to your online store at an affordable cost:
- SEO (search engine optimization)
- SEM (search engine marketing)
- SMO (social media marketing such as Facebook, Twitter etc.)
- Email marketing
Recommended post: 5 Tips to save on your eCommerce website development cost
#3 Ability to scale-up
When you run a brick-n-mortal business in your local area, expanding your business may require a lot of investment and overhead expenses of either running another shop or expanding the size of your existing shop.
But in the case of an eCommerce business, you can easily set up a new website at an affordable cost or you can expand your existing eCommerce store by incorporating new features. All this can be done at a comparatively lower cost.
All you need to do is, hire a web developer to add new features to your website.
#4 No overhead expenses
This is perhaps one of the major reasons why modern businessmen are switching over to eCommerce business.
Running a local physical store does require some overhead expenses that you may need to pay every month. These expenses could be in the form of monthly rentals, manpower salaries, electricity charges, and other running expenses.
While in the case of an eCommerce website, you don’t have to bother about these running expenses at all.
All that you need to pay in order to build & maintain your eCommerce store is below:
- Nominal website hosting charges (less than \$150 per annum).
- Nominal website domain (less than $50 per annum).
- Website development charges (one-time).
- Website maintenance charges (less than $100 per month).
If you are a startup or a small business with a low budget, you can also consider hiring website developers in India who can help you to build a fully-functional online store at an affordable cost.
#5 Easy maintenance
Here comes another benefit of running an eCommerce website vs a local brick-n-mortal business. When you run an eCommerce business, you don’t have to manage sales, invoices, etc. manually. The backend of your eCommerce store takes care of everything on its own.
So, here are but some of the important jobs that an eCommerce backend does for you in order to save you time & effort:
- Instant invoice generation for your customers and your records.
- Instant shipping label printing.
- Instant inventory update.
- Instant reporting, as and when required.
- Instant adding, editing, and deleting of products (stock management) on your store.
