If you are running a logistics business and looking to create a website to grow your business, this blog post may help you!
Due to the high competition in your market, your logistics website has to be outstanding. Your logistics website should provide your users with all the convenience that they need to become your clients.
In this blog, we have shared 7 essential features that every successful logistics website has.
Let’s start!
#1 Online ordering & payments
Online ordering features can be considered the backbone of your logistics business. The more orders you get from your website, the more revenue you can generate for your logistics company.
Ideally, your potential customers should be able to book their convenient shipments 24/7 from anywhere. And most importantly, they should be given a secured environment to make online payments for their orders.
For integrating an online ordering system with your logistics website, your web developer may have to add eCommerce features to your website.
#2 Real-time tracking
Online ordering features can be considered the backbone of your logistics business. The more orders you get from your website, the more revenue you can generate for your logistics company.
Ideally, your potential customers should be able to book their convenient shipments 24/7 from anywhere. And most importantly, they should be given a secured environment to make online payments for their orders.
For integrating an online ordering system with your logistics website, your web developer may have to add eCommerce features to your website.
#3 Cost calculator
Another great feature that you could ask your web developer to add to your logistics website is a cost calculator. This feature will enable your potential customers to know the estimated cost of their shipment order.
The cost calculator on your website will also help your customers to quickly make their decisions and place their orders with you.
#4 Live chat
A live chat feature on your logistics website will not only help your potential customers to resolve their queries instantly, but it will also help you as a business owner to save time replying to their emails and calls.
The best thing with a live chat feature is that your potential customers don’t need to wait for your email reply. They can get their queries resolved within a few minutes.
So, if you are going to hire a web developer to create a logistics website, you must ask him to add a live chat to your website that will help you to grab more customers.
Recommended post: 9 Reasons to add a live chat feature to your website
#5 Fast loading speed
If your website is slow, it’s going to hurt your conversion rate. If people are waiting for your site to load, you’re losing potential customers.
Especially, if you are expecting orders from your logistics website, you must ensure that your website developer has optimized your site for its loading speed.
How can a web developer optimize the loading speed of your website?
- Installing and configuring a cache plugin
- Updating all the plugins & themes
- Compressing the files, and images of your website.
- Configuring CDN (content delivery network) with your website.
Recommended post: 7 Ways to speed up your WordPress website
Hire a professional web developer to create a profitable website for your logistics company.
#6 Responsive website design
Responsive design is a website design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from desktop computer monitors to mobile phones).
A professional web developer always understands the importance of responsive website design.
For any logistics website to get more leads & orders from potential customers, it’s important to pay attention to its responsiveness.
It is, therefore, your web developer’s responsibility to make your website mobile-friendly(responsive).
Recommended post: What are the benefits of responsive website design
#7 Testimonials
Testimonials are a great way to build trust with your customers. People are much more likely to buy from you if they know other people have had good experiences with you.
On your logistics website, you can add testimonials from customers who have already engaged in your services and have had a positive experience.
Testimonials are a great way to spread the word about your company and encourage new customers to try your product or service.
Therefore, it makes total sense for you to request your website builder to add a testimonials block to your logistics website.
