Every company, regardless of its size, needs a website in this competitive world. Building a site with a full-time in-house staff or a website team from a Western country can be a significant financial burden. For this reason, many companies, whether they are startups or established businesses, are shifting towards getting their website designed in India.
Due to its vast pool of talent, affordable service rates, and strong IT services reputation, India has emerged as a preferred destination for outsourcing web development.
However, consider these vital points before you leap to hire Indian website designers or work with Indian web developers.
Reasons Why Businesses Prefer Outsourcing to India
India has emerged as one of the top choices for IT outsourcing. The following reasons highlight why:
- Budget-friendly: The cost incurred in hiring an Indian website developer is significantly less than that of a professional from the US, UK, or Australia.
- Abundance of website builders: India has a significant number of skilled IT graduates entering the job market, resulting in an increased supply of experienced Indian web developers.
- Favorable time zones: If managed properly, your company can capitalize on round-the-clock development.
- Language: There are no communication issues, as the majority of developers are proficient in English.
The Diverse Nature Of Website Builders In India
While there are numerous competent website builders in India, not all offer the same level of service. Some focus on WordPress, others on Shopify or custom-coded platforms. Some are freelancers while others are agencies. Before deciding on a provider:
- Go through their portfolio.
- Check reviews and testimonials.
- Inquire about their experience with your particular industry or platform.
- Guarantee that they adhere to the set standards of user experience, user interface design, and Search Engine Optimization.
Choosing the right Indian website builder can significantly influence the success of your project.
Set The Scope Of Work For Your Project
Lack of communication is one of the primary reasons projects fail. When you outsource web design to India, you need to give a detailed project brief. This should contain:
- The goal of the website
- Desired number of pages
- Wish list of features (like contact forms, eCommerce capabilities, a booking system)
- Design choices
- Budget and deadlines
Providing further detail increases the chances of Indian web developers reaching your expectations.
Pricing Models
Indian web developers offer different pricing models:
- Fixed price: Small to medium projects with a defined scope.
- Hourly rate: Preferred for ongoing work or projects with changing requirements.
- Dedicated team: A good fit for large businesses that require whole-team attention for consistent improvement.
Discuss the pricing structure in detail and beware of any hidden charges. This is not an uncommon practice among website builders in India, although they are usually open about it; it’s best to have it in writing.
Inquire About The Technologies Used
Check whether the developers can work with the technologies or platforms of your choice. Some standard tools employed by Indian web developers are:
- CMS solutions: WordPress, Joomla, Drupal
- eCommerce solutions: WooCommerce, Shopify, Magento
- Front End: HTML, CSS, JavaScript, React
- Back-End: PHP, Node.js, Python
- Frameworks: Laravel, Angular, Vue.js
For optimal performance, scalability, and maintenance of your site, it is best to choose Indian website builders who have specialized in the relevant tech stack.
Safeguard Your Intellectual Property
There are some pieces of information you need to guarantee the protection of your intellectual property. IP clauses should be incorporated in every single agreement. This should clarify that all work completed upon payment of your fees is your property. This is also advisable:
- Solicit source files
- Obtain admin credentials for all relevant accounts.
- Confirm that your company’s name is associated with all hosting and domain accounts.
Professional website builders in India will appreciate and respect the need to protect your brand.
Ensure Good Communication
Effective interactions are crucial to the success of outsourcing. If you choose to outsource web design to India, make sure that your developer or agency:
- Communicates promptly in an understandable manner.
- Has various means of contact, including emails, chats, and video calls.
- Has provided management software, such as Trello, Slack, Asana, or Jira, for use during the project.
- Works during some of your hours.
Despite the difference in time zones, the majority of web developers in India can tailor their schedules to clients.
Start With Small/Test Project
If you are working with a new team and are unsure about their capabilities, start with a small task. Give them a blog section, a landing page, or a slight redesign and evaluate how he/she perform in:
- Technical skills
- Punctuality
- Communication
- Quality of work
Many website builders in India are willing to do this and even provide trial projects or sample work before a long-term engagement.
Look for Support After Launch
Having a well-designed website is only the start. You will need ongoing support for:
- Troubleshooting and fixing bugs
- Security patches and updates
- Content update changes
- Plugin and theme content updates
Make sure to confirm if the web developer in India that you choose provides maintenance packages or post-launch support. This will avoid wasting time and money later.
Don’t Fall Into The “Cheapest” Trap
While it is true that you are probably outsourcing the web design to India to cut costs, bidding the lowest might cost you more in the long run. Low pricing can mean:
- Poor quality of design
- Inadequate protection
- Delayed timelines
- Inability to scale up
Instead of looking for the cheapest, prioritize value. Look for Indian web developers who strike a balance between competitively priced services and quality delivered.
Cultural Awareness Helps Collaboration
Understanding is always multi-directional. Indian website developers are aware of Western work cultures. Always customize your approach by being culturally sensitive. Build relationships. Provide feedback positively. You will be amazed at how professional, courteous, and value-driven most Indian web developers are.
Final Thoughts
If done correctly, outsourcing web design can be a game-changer for your company. Tapping into the Indian market gives Indian companies affordable creative talent. However, choosing the right provider in India, setting precise communication requirements, defining the scope, and aligning expectations is crucial on the road to success.
For sustained collaborations with Indian web developers or website builders, ensure these pointers are taken into account. This allows you to obtain a comprehensive website tailored to your business objectives while remaining budget-friendly.
