Are you developing a mobile application and want it to be popular & successful once you launch it?

You definitely need to work out your mobile app marketing plans in order to make them successful.

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Although there are several different ways to market a mobile app, in this blog post, we would like to share some of the expensive mistakes that you could avoid while marketing your application.

Here are but 5 major mistakes that most app owners make & you can avoid. 

#1 Failing To Optimize For App Store

If you are not optimizing your app for the store, you are making a big mistake. 

Developing a mobile app is not enough. You need to develop strategies in order to make it searchable in the play stores. But before you optimize your app for play stores, you must know your target audience. 

Once you have defined your audience, below are but few important points to consider: 

A. Keywords: Try to use the keywords that are highly searched, within your app title. 

Of course, you have to do extensive research to determine the best keywords that people search for to find out the apps similar to yours. At the same time, you must ensure that the title of your application should be short app and shouldn’t be difficult for people to find. 

If you are not sure about the process to deploy your apps on the store, consult your mobile app developer who can help you to set it up in the right way. 

B. Strong Social Presence: ASO (App Store Optimization) is affected to a large extent, by the social presence of an app. So you must try to use several social media platforms as your stage to talk about your application.

C. Reviews: The more positive reviews an app has, the higher are the chances that it will be listed on the top positions of app stores when people are searching for it.

#2 Not Setting The Right Expectations

There are many apps out there that promise a lot but disappoint the users when they download and start using them. As a result, these kinds of applications get negative reviews

Before you write the description of your application, you must ensure that it matches the performance & output of your app. Even better, if you under-promise and over-deliver

Don’t write all of the good features of your app in the description. Just describe a few ones. Because when the users will start using your app and find more helpful features, they will definitely post good reviews for your application.

#3 Not Having A Micro Website

If you own a mobile application but do not have any website to talk about it, you may be making a big mistake that could affect your overall marketing strategy.

Having a micro website helps businesses to talk about their apps and demonstrate how it works. You can use your micro website as a tool to market your app as well. 

You can also advertise your website and even optimize it for search engines to get more visits to your website, thereby getting more downloads for your apps. 

In the absence of a micro website or a landing page for your application, you have to rely solely on app stores to market your app.

If you are thinking about the cost to develop a micro website, here’s some good news for you. You can hire a web developer in India who can help you to develop your website at an affordable price. 

#4 Not Being Active On Social Media

Everybody is on social media. Your targeted audience too. So, if you are not marketing your application on social media websites, you are going to miss a huge share of your revenue. 

Yes, if you want to capture a bigger market for your mobile apps, you must go social. Try all of the major social media platforms like Facebook, Twitter, Instagram & LinkedIn and see whichever works best for you. 

Focus on the one that sends you more traffic and downloads but does spend your resources on other social media platforms too. The more, the better. Because the success of your application lies, to a large extent, on the number of downloads.

#5 Not Having An Option Of Posting Reviews

As we all know, nothing is perfect in this world. We need to make them perfect. And in the pursuit of perfection, feedback matters a lot. Whether it’s a positive feedback or negative one, it does matter. 

The major reason for the downfall or failure of any app is the lack of upgrades. Most of the app owners don’t listen to the voice of their app users which leads to the deteriorating number of downloads. 


Your application must have an option for the users to post their feedback about your app. But that’s not sufficient. You must take appropriate action on your users’ feedback. 

You must work closely with your app developer to make regular changes to your application and make it according to your user’s expectations.

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