Did you know that a mobile application can help your business to get more sales & repeated business?
Developing a mobile application is not a challenge these days.
There are tons of affordable app developers available in the marketplace, who can help you to build a mobile application within your budget.
But the real challenge is to get business out of your mobile application.
Here comes, push notification services.
What is a push notification?
Push notifications are short messages that reach your audiences anywhere & anytime. In simpler words, a push notification is a fast & efficient way to communicate with your audience.
In this blog post, we will be sharing 5 benefits of using the push notifications feature on your mobile app.
#1 Increase Conversion Rate
If you want to increase your conversion rate through a mobile app, go for a push notification feature.
How push notifications can help you get more conversions?
If your objective is to get more sales for your business, you can notify your potential customers about the new offers & discounts through a push notification and up-sell your products & services.
Or, if your objective is to get more sign-up for your application, you can send out regular notifications to your inactive users and encourage them to signup and become active members.
#2 Brand Reputation
By sending out valuable content to your customers, you can build trust & brand reputation for your business.
The key here is to deliver valuable information, instead of sending out spammy contents.
Have you ever experienced getting dozens of marketing messages from any of the apps that you have installed on your device?
What you did with that app? Surely, if you are among the majority, you had definitely deleted it from your device. Isn’t it?
Again, the key is to deliver valuable content to your users.
#3 Enrich Your Customer's Journey
A push notification shouldn’t always be used to send out marketing materials.
You can also use it for helping your customers to enrich their knowledge & make their decisions.
For example, an educational institute can deliver useful information to their existing participants, like new information & updates that they must know, or perhaps, short courses that they can attend to upgrade their skills.
#4 Track Actionable Metrics
If you decide to integrate push notifications with your mobile app, make sure that your app developer also installs analytics with it. Because push notifications can also help you to know the behavior & preferences of your customers.
With the help of analytical data like opening rate, click-through rate & conversion rate, you can take action & make necessary changes in your marketing strategies & improve them to get the most out of them.
#5 Engage Your Users
This is perhaps the most important reason to incorporate push notification features with your mobile application.
Through push notifications, you can easily engage your customers with your business & convert your inactive audience into active users.
According to several studies, sending more push notifications can increase app retention rates by 3 to 10 times.