Mobile apps have become a necessity for every retail business, rather than being a fancy thing.
Whether you want to buy something on the go or you want to book tickets online, mobile apps can do all for you.
So, if you have been running a small business or planning to set up one, you must consider mobile app development too.
In this blog post, we will be talking about 7 reasons for your small business to have a mobile app.
#1 Beat The Competition
Although “mobile application” is no more a new thing today, but still there are many businesses, especially small ones, that don’t consider building their own mobile apps. It could be because of the lack of awareness or lack of resources.
So if you are in a business where other competitors don’t have a mobile app to serve their customers, it’s a golden opportunity for you. Hire an app developer today and get it rolling soon.
Let’s face it. The traditional sources of direct marketing like emails and cold calling are no more welcomed these days.
People are really fed up with the increasing size of their inboxes bombarded with marketing materials or getting several calls a day from different companies who force them to buy some sort of product or service.
But here’s the good news for you. Mobile app marketing still works.
If your clients have downloaded your application and you send them push notifications for any new arrival or any special discount, they will definitely get your messages directly on their devices.
#3 Virtual Invitation
Mobile apps, being intelligent, can help you send invitations to your potential customers who are nearby your store or office.
For eg. let’s assume that you sell women’s apparel at a specific location in your city. You’ve already encouraged your existing customers to download & install your app and if those customers happen to be nearby your location, you can send them an alert about the special discount that they could get if they come down to your store within a few hours or the same day.
Isn’t this an amazing way to do business?
#4 Customers Engagement
A mobile application can help you to stay engaged with your existing customers through customized messages in the form of push notifications. These customized messages could be for their upcoming birthdays or anniversaries.
Needless to mention, the more engaged your customers are with your business, the more sales you get from them.
Yes, a mobile app can help you to grow the clientele of your business through various promotional offers and discounts that you can generate and spread through your various advertising campaigns.
For eg., if you have an e-commerce mobile app, you can create an offer to provide a 5% discount to all the new users who would make a purchase using your mobile app. This offer will entice your potential customers to download & install your app.
While developing your mobile application, your app developer must ensure to add this feature because usually, these features are considered out of the scope, if not defined in the proposal.
#6 Continuous Improvement
By providing an option on your mobile app to feedback about your business or services, you tend to get valuable information from your customers that will help you to improve your business.
Once you have a pool of users for your mobile application, you can sell more quickly by reaching them, almost instantly.
All you have to do is, post a push notification that will reach the device of your users and encourage them to take an action immediately.
If you run a small business, you definitely need a mobile app to beat your competition and grow your revenue.
Don’t worry about the high cost of mobile app development. You can easily hire an affordable app developer in India.