Choosing the right color scheme is fundamental to creating an engaging and effective website.
From a local business to an e-commerce site or even a personal brand, the selected color palette needs to foster user engagement while maintaining brand identity. This is crucial with respect to the multitude of businesses, and audience preferences that impact web design.
Here, we will analyze the most common color palettes utilized by Indian website developers for different sites.
If you’re looking to hire a web developer in India or considering using an Indian website builder, these observations will help you make versatile decisions.
Corporate & Business Websites
Common Color Scheme: Blue, Grey, White
Examples of Use:
- Tech firms
- Finance companies
- Law firms
Why These Colors Work:
Blue is trusted as a primary color on corporate brands. It signifies trust, stability, and professionalism while grey and white complete the blue tones, helping maintain a clean and minimalistic design. Consequently, this is a popular choice among Indian web developers for Professional or B2B websites.
E-commerce Websites
Common Color Scheme: Red, Black, White, or Yellow
Examples of Use:
- Fashion stores
- Electronics retailers
- Grocery delivery websites
Why These Colors Work:
Exciting and urgent, black and red signify high-energy colors. For discount and CTA highlights, yellow is used. This serves to improve conversions and click-through rates.
Tip For Web Developers:
Given the fierce competition in the global e-commerce sector, web builders incorporate strong color schemes with moving visuals and catchy deals. Bold visuals work well for sites such as Amazon and Flipkart.
Education & Coaching Websites
Common Color Scheme: Blue, Orange, and White
Examples of Use:
- Online coaching centers
- Schools and colleges
- EdTech platforms
Why These Colors Work:
Blue represents knowledge and stability, whereas orange adds energy and friendliness, which is ideal for a learning space. The white color makes sure the interface is not cluttered.
Healthcare & Clinics
Common Color Scheme: Green, White, and Light Blue
Examples of Use:
- Hospitals
- Diagnostic labs
- Ayurvedic centers
Why These Colors Work:
Green symbolizes healing and growth, white demonstrates cleanliness and trust, and light blue brings calmness. The combination serves visitors well by providing a soothing experience.
Restaurants & Food Delivery Websites
Common Color Scheme: Red, Yellow, and Black
Examples of Use:
- Restaurants & bars
- Cloud kitchens
- Street food joints
Why These Colors Work:
Red and yellow grab attention and stimulate appetite, hence why McDonald’s and other global brands incorporate them, while black adds sophistication.
Wedding & Event Planning Websites
Common Color Scheme: Maroon, Gold, Beige
Examples of Use:
- Wedding photographers
- Banquet halls
- Event decorators
Why These Colors Work:
The maroon and gold symbolize festivity, tradition, and prosperity. These colors complement the emotional and grand nature of weddings and events.
Personal Portfolio Websites
Common Color Scheme: Black, White, Pastel Blue
Examples of Use:
- Freelancers
- Designers
- Influencers
Why These Colors Work:
It’s more notable in the Minimalist design style black and white maximizes on content, visuals proving more important. Pastel tones provide gentler and calmer presence but aid in defining character.
Non-Profit & NGO Websites
Common Color Scheme: Green, Blue, White
Examples of Use:
- Environmental NGOs
- Child welfare foundations
- Educational trusts
Why These Colors Work:
The combination of these colors appealing to the emotions helps a great deal with gaining support and credibility from the donors. Green is for growth and sustainability while blue represents trust and responsibility.
Final Thoughts
Color is a basic element that communicates information for a website. When working with an Indian web developer, designer, or even managing the project yourself, knowing the appropriate website color schemes will assist in aligning the website with its intended audience.
