In the modern era, you can’t run a business successfully if you don’t have a website and if you are not marketing your website effectively.
To market or advertise your website, you need some creative & technical skills otherwise you may end up paying more than what you get.
Here comes the role of a digital marketing company.
Hiring a digital marketing agency for growing your business could be a great idea but if you are living in a country like UK, USA, or Canada, you may have to pay a fortune to engage a professional digital marketing company.
Does this mean that you shouldn’t hire a digital marketing agency and you should learn it all and do it yourself? If you try to do it all yourself, you may not be able to focus on your core business activities which could be a disastrous situation for your business.
Fortunately, you have a better option.
There are many digital marketing companies in India that provide several digital marketing services to grow your business revenue.
But if you are not sure about the services or activities that your digital marketing agency in India can help you with, this blog post is for you.
In this blog post, we have shared some of the most common services that most Indian online marketing agencies provide.
Let’s dive in!
Search engine optimization (SEO) is the process of improving the visibility of your websites on search engines like Google, Bing, and Yahoo.
Optimizing your site with SEO will help it rank higher on search engines, which means you will get more relevant traffic to your site and therefore more sales and leads.
Search engine optimization is one of the most efficient and cost-effective mediums to do digital marketing for any business. It is not only cheaper when compared to other digital marketing mediums but also more effective.
There are many SEO companies in India that can help you to optimize your website for search engines by doing some on-page & off-page SEO activities.
On-page factors include things like your website’s design, the quality of the content and its relevance to the keywords you are targeting, how many pages your website has, how fast your site loads, and so on.
Off-page factors include things like your domain authority, the number of backlinks pointing to your site, and so on.
Recommended post: 7 Questions to ask before hiring an Indian SEO company
#2 Google Ads® (Pay Per Click Ads)
Google Ads® is the most effective way to drive traffic to your website and grow your sales.
The great thing about Google Ads® is that it’s cost-efficient.
You can target your audience based on their interests and demographics, so you can reach the exact people who are most likely to buy your product or service.
Google Ads®, also known as PPC, includes bidding on certain keywords to rank your website on them. For example, let’s say you’re a skincare brand and you want people to find you when they search for “anti-aging cream.
There are many digital marketing companies in India that can help you to get a high return on your investment by implementing some of the effective PPC strategies.
Hire a Google Ads® agency in India to grow your website traffic & business revenue.
Recommended post: Things to know before hiring a Google Ads agency in India
#3 Content marketing
It is not enough to just have a website. You need to constantly create new content for your audience.
Content marketing is a great way to put useful information on your website. It’s not only helpful for your visitors, but it also helps you to gain higher search engine rankings.
Content marketing is a process of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience. It includes blog writing, publishing, article writing, press release writing, web copywriting, etc.
Content is king and it is an integral part of any SEO campaign. Therefore, most Indian SEO agencies also do content marketing as a part of their SEO activities.
#4 Social media marketing
Social media marketing is a great way to build your brand online.
Many digital marketing companies in India offer social media marketing services to their clients. Social media marketing is a great way to build your brand and market your business.
There are many different social media platforms that you can choose from, such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Tumblr, and Instagram. So which one should you choose? It really depends on your business and what your goals are.
#5 Facebook Advertising
Facebook advertising is a great way to reach your audience, as it allows you to choose your audience based on their age, gender, interests, behavior, etc. It’s a great way to promote your products or services without having to spend a fortune on traditional advertising.
Facebook advertising is a great way to get your message in front of people who are already interested in what you have to offer.
If you’re targeting people who already like or follow your brand on Facebook, you’re going to be reaching people who have already shown interest in what you have to offer.
If you don’t have enough budget for Facebook advertising, you can consider hiring a digital marketing company in India that can help you to advertise your business on Facebook cost-effectively.