Do you want to build a new eCommerce website or you are considering redesigning your existing online store? Whichever the case, this blog post can help you.
In this blog post, we have shared 11 useful and actionable tips for you to improve your eCommerce website design.
Creating an eCommerce website is one thing and getting business out of it is totally different. Having said that, creating an online store doesn’t take too much effort & cost because you can easily hire a reliable yet affordable web developer from India and get your website built at a low cost.
But it takes a lot of effort, patience, experience, and experiments to make your eCommerce business successful.
Here, we have tried to reduce the time that you may have to put on experimenting with different things for your eCommerce website to get more sales & customers.
Below are 11 tips that can help to improve your eCommerce website design and grab more sales.
#1 Pay attention to the product image quality
For any eCommerce website to be successful, the quality of product images matters a lot. No matter how good is the quality of your products, if you are not able to show them nicely on your website, very few people will buy from you.
Action to take:
Ensure that your website developer has not used any code or script that’s stretching or shrinking the product images. It’s important to hire a professional & experienced eCommerce developer who knows the importance of optimizing the size of product images.
If you are on a budget, you can hire a website builder in India who can help you to create a professional online store at a reasonable cost.
#2 Show your customers reviews
People like to buy products that other people have already used and have had a good experience with them. So is the case with your potential buyers too. Your website users want to see how your products are helping your existing customers and how your products can help them too.
Therefore, you must ask your website developer to add a “Reviews & Rating” feature to your eCommerce store. The more positive reviews you have for your products from your existing buyers, the quicker will be the buying process for your potential buyers.
#3 Optimise for different devices
Now, this is something that’s basic yet crucial for any eCommerce website development. Needless to mention, your eCommerce website should be responsive which means it should show nicely on different devices such as mobiles, tablets, and PCs. In other words, your eCommerce store should have a responsive website design.
Most web developers build websites for just desktops because they themselves work on desktops. However, every professional website builder would understand the importance of a responsive website design and will deliver a website that’s responsive as well.
That’s why it’s said that when you are hiring a website developer, don’t go for the cheapest quote. instead, weigh the experience & expertise of your developer before you hire them.
#4 Make Browsing Easier
A great browsing experience is really important for an eCommerce website. People need to be able to intuitively move around the site and find what they’re looking for quickly.
There’s no point in having a beautiful website design if your customers can’t find what they’re looking for. It’s important that you make your website easy to browse, and one of the best ways to do this is to make sure your categories are easy to navigate.
The number one goal of any eCommerce website is to make it as easy as possible for customers to find what they’re looking for and to buy it. The easier your website is to navigate, the more likely it is that customers will be able to find what they’re looking for and make a purchase.
#5 Optimize the product copy
The product copy is one of the most important things to get right when it comes to your eCommerce website design. You want to give your visitors the information they need to make a buying decision but you also want to make sure that your product copy isn’t too long or too short.
The product description is the first thing that the customer reads about the product. It is important to optimize it so that you can get more sales.
#6 Add products recommendation
If you have an eCommerce website, then it’s important to recommend additional products to your visitors. One way to do this is to offer a “customers also bought” section on your product pages.
Cross-selling and up-selling are two features that can help you make more sales and improve your customer’s experience with your eCommerce platform.
Cross-selling is the act of selling a customer a product or service that goes well with the one they’re already buying while up-selling is the method to sell your visitor’s similar products to what they are already buying.
An example of cross-selling & up-selling.
If a customer is buying a phone from an eCommerce store, showing him mobile covers would be called cross-selling while showing him a headphone or a laptop would be called up-selling.
Enhancing your eCommerce website design by adding recommended products will help you to grow your sales & revenue.
#7 Add customer support
Adding different customer support tools will definitely enhance the website design of your eCommerce store.
If you want people to come back and spend money on your website, then you need to provide great customer service. The best way to do that is to offer customer service through multiple channels, including email, live chat, and even phone support.
Your web developer can place customer service options on your eCommerce website. This will make it easier for your customers to get information about your products and services and to solve any questions or issues they have.
#8 Take care of loading speed
The loading speed of eCommerce websites is crucial for their success. If your website takes too long to load, it won’t matter how great your business is or how good your products are, the majority of people will just go somewhere else and shop with someone else.
A slow-loading site will not perform well in terms of attracting and retaining customers. This is because most people don’t have the patience to wait for a website to load. According to a study, customers who visit a slow-loading website are three times more likely to abandon their shopping carts than those who visit websites that load quickly.
If your website takes more than a second to load, then it’s not doing you any favors in terms of SEO. The reasons for this are twofold: firstly, if your website is slow to load, then search engines like Google don’t like it and will penalize it.
Every professional website developer knows the importance of optimizing a website for its loading speed.
#9 Optimize checkout process
Checkout is perhaps the backbone of an eCommerce website design.
The process of checking out and paying on your eCommerce website should be as smooth as possible. It’s crucial that the process is quick and simple so customers don’t get frustrated. The longer it takes for customers to check out, the more likely they will be to abandon their cart and go to a competitor.
Our team at Innomax, being one of the leading web development companies in India, always ensures that the checkout process on all the eCommerce websites that we develop is short (preferably one-page) so that it takes just a few minutes for the buyers to check out and pay for their products. It helps our clients to get more sales & revenue from their online stores.
#10 Show filtration
The filtration is one of the important elements of an eCommerce website, since your customers are going to browse through a lot of products. It’s crucial to have an effective way to filter through your products so that the customers can find what they are looking for easily. This will increase the odds of them converting into a sale.
The most important thing when it comes to the eCommerce website design is to remember is that you can’t create a successful product if it’s not going to solve a customer problem. The very first thing you should do is to figure out what your customer wants and why they want it.
#11 Keep the design simple
Last but not the least, keeping your web design simple will help your potential buyers navigate through your website easily. The more complicated your design is, the more difficult it could be for the users to find their desired products or services.
Some website designers may try to think out of the box and come up with a busy and complicated web design to impress you and your customers. But you must remember that simplicity always win.