Do you need a professional website for your consultancy business? Hire an Indian web developer.
When you hire a website developer in India, you get not only a professional website, but can also save your website development budget. In other words, you can reduce your web development cost when you engage a company or developer in India.
However, before you even hire a website designer in India, you must know about some of the essential features that your consultancy business website should have.
In this blog post, we have shared the 16 best features that your consultancy website should have.
Let’s dive in.
#1 Call-to-action elements
It’s all too easy for business websites to confuse visitors and make it difficult to achieve their goals.
What do you want your customers or visitors to do when they reach your site?
Whatever that is, make sure it’s as clear as possible. Visitors might be looking for a free trial, a sale, or more; but whatever you’re trying to accomplish, make sure your website gets the message across.
Your web developer can help you to add appropriate call-to-action elements to your web pages.
By using appropriate call-to-action elements (such as buttons, graphics, etc.) on the website, your Indian developer can help you to get more leads & inquiries for your consultancy business.
#2 Contact page & form
Your customer has a question, and it’s difficult to answer on your website. Sometimes, it’s better to leave a few questions unanswered so that your visitors will contact you with their questions.
A contact page with a form is a lot better than an email address because your contact page will ensure that your visitors can always get in touch with you.
Additionally, it would be a great idea if your Indian website builder can develop a short & sweat form that doesn’t take too much time for your visitors to fill in.
Also, the form must be compatible with both desktops and mobiles.
#3 Google map
When customers are looking for you, you want them to find you easily.
A Google map on your website or a “Find Us” page is crucial to ensure your customer arrives happy and relaxed when they reach you in person.
Describing your customer testimonials is a great way to convince visitors to purchase. Adding a photo of the customer, or even better, a video testimonial can give your testimonial more weight.
#5 Professional text
Great copywriting is about telling the truth. It’s about being straightforward and saying things in a way that’s helpful to people. It’s about being human. It’s about being accessible. It’s about being relatable.
Your website is the first thing potential clients will see when they go to check out your work. If they don’t see professional copyright from the start, you’re going to have a hard time convincing them that you’re a professional.
It’s through your words only that you can convince your users to become your customers.
It’s through your words only that you can build trust for your consultancy business.
#6 Appropriate usage of keywords
You can get better visibility on search engines by using the right keywords and key phrases in your content.
The basic idea is that if your website contains those keywords and key phrases that people are searching for, you’ll be a lot more visible in search results.
Make sure that they are relevant to what you are writing about, though, otherwise you run the risk of your content being flagged as spam.
#7 Responsive website design
Responsive design is the approach of designing websites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
In simpler words, a responsive design means that your website is designed in such a way that it looks equally good on any device, whether it’s a desktop computer, laptop, or mobile devices like a tablet or smartphone.
For your consultancy website to get more conversions and a high user engagement rate, it’s important to have a responsive website design.
Adding a sitemap to your website is a really great idea to help users navigate your website more easily.
The sitemap helps users find their desired information quickly, which makes them more likely to return to your site.
A sitemap is like an index of the pages on your website, and it makes it easier for people to navigate it.
#9 SSL certificate
An SSL certificate or Secure Socket Layer certificate is very important if you’re running an e-commerce store, but it’s also just as important for your consultancy website. SSL stands for ‘Secure Sockets Layer’.
An SSL certificate is crucial to have for your website if you’re consulting or selling products or services that deal with sensitive information.
You need to take care of the security of your website and its users.
#10 Good web hosting
If you want to make your business website look more professional, you might want to consider hosting your website on a professional web hosting provider.
Your Indian web developer can also assist you in choosing a reliable yet affordable web hosting package for your consultancy website.
#11 A blog
A blog is one of the most important features of your business website.
Your blog will help you rank higher on the search engine and show your business to more people.
On your blog, you can write about what’s happening right now and how you solved a problem your customer had recently.
Once your website is live, it’s vital to know if it’s doing well. Ask your website designer to install Google Analytics.
You can then have access to the stats, or they will provide you with a monthly report to show how your site is performing.
With the help of an analytic tool, you can see your visitors’ behaviour on your website. How much time do your visitors spend on your site, from which source or country they come to your website, and so on.
You have to receive feedback from your customers, but now you can do it effortlessly.
Feedback forms are an easy way to collect valuable feedback from your customers so that you can improve your services or products.
#13 No broken links
It sounds simple, but broken hyperlinks are a pain. All website owners and visitors want to avoid the “Page Not Found” error.
There are several online tools that can be used to scan your site for broken links every so often. This way, nobody will ever be disappointed because of a missing link.
Your Indian web developer can also help you to find out and fix all the broken links on your website.
#14 Professional images
One of the most important things to remember when it comes to photographs is that they can make or break your website.
To guarantee success with your products or services, invest in professional photography.
Similarly, if you are using stock photography, make sure the photos match the tone and quality of your site.
#15 Loading speed
Website speed is very important for keeping visitors happy. If your site takes a long time to load, you will disappoint at least half of your visitors.
But your website builder in India can make your website simple and compressing images will make them smaller and faster to load.
You can also consider hosting with a web host who hosts your site in a location close to most of your visitors.
The security of a website is as important as its development. But many webmasters do not pay attention to the security part of their websites. As a result, their websites have higher chances of getting compromised.
But you don’t have to worry about it.
There are a few things that your Indian website builder can do to make your website secure.
Here are some of the things that your developer can do:
- Ensuring stronger & hard-to-guess passwords.
- Changing the conventional username and link of the admin section.
- Installing a security plugin to your website.
- Ensure that the website is always updated with the latest version of software, plugins, or themes.