When it comes to running paid ads, you need to get the help of experts. But what does your website designer do? How can he or she help? 

See this blog for five ways that a website designer can help you run more successful paid social media ads.

Role of a web designer in paid ads

A website designer must know the role of a website designer or web developer in paid ads in order to design the website with a paid ads strategy in mind. 

If you have a low budget to engage website design services, you can also consider hiring Indian website builders who can help you to boost your paid marketing campaign. 

The role of a website designer in paid ads includes the following:

#1 Create An Eye-Catching Ad Design

It’s not just about creating an ad that’s beautiful. It’s also about creating an eye-catching ad design. This means that when someone sees it, it draws their attention. Think of it like you’re trying to stand out and get someone’s attention in a busy, crowded place.

An eye-catching ad design is crucial if you want to attract new customers. Your ad design needs to grab the attention of the viewer and compel them to click through to your website. 

It’s important to remember that your ad design is much more than just the visual elements of the design.

If your ad design is unappealing, then people are not going to click on it, and if people aren’t clicking on your ad, it’s not going to get you results.

Hire an Indian website designer now to create eye-catching adverts for your marketing campaigns.

#2 Using Tracking Plugins

A tracking plugin is a piece of code installed on your website that helps you understand how people interact with the site.

These plugins can help you understand what products or services are most popular, what pages people land on, which pages are most frequently visited, where people come from, and even where they go when they leave your website.

Your website designer can help you to integrate a tracking plugin with your website.

#3 Optimizing Landing Pages For Social Ads

A landing page is a page on your website that is designed to attract visitors. Landing pages can be used to promote products, services, or content on your website. They are custom designed to be effective and engaging.

Landing pages are a great way to gather leads and increase your website traffic.

They’re also a great way to advertise your products and services and to drive traffic to your products. It’s important to know that your website developer can optimize your landing pages for social ads.

You can hire a website developer who can help you to create a profitable landing page that gets you more conversions & leads.

Hire a website developer in India now to create an affordable landing page for your marketing campaign.

#4 Integrate web analytics

Web analytics is the process of collecting and analysing data about your website visitors. 

It’s a great way to understand who your audience is and where they’re coming from. 

You can then use that information to better target your audience and send out more relevant content to them in the future.

Analytics can show you what your users are doing, what’s working and what’s not, and what you can do to make your site more effective. 

Analytics allow you to see where you’re losing users, if you are, which pages are the most popular, and where you can improve.

There are some great tracking plugins available for your website designer to use. Google Analytics is the most widely used and most useful. 

It’s free and it’s easy to set up and use, and it will give your website designer the data she needs to make decisions about your site.

#5 Mobile-friendly website

Mobile-friendly websites are becoming increasingly more important to a company’s online presence so make sure your website developer is aware of this when they create your website.

In other words, if you’re targeting mobile users, your designer should be able to create a version of your site that is easily readable on a smartphone.

The number one benefit of having a mobile-friendly website is increased traffic. People are more likely to use the internet on their phones than their computers.

Recommended post: How to build a corporate website that gets you more leads & conversions

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