Sellers have the choice of developing their own e-commerce website or listing their products on one or more of the popular marketplaces like Amazon, eBay, etc.
If you too are selling your products online via an online marketplace, you are largely left to compete on price.
Moreover, marketplaces do not leave any room for your brand value to shine through tons of other brands that are offering the same product as you.
Nowadays, a lot of entrepreneurs are moving towards their own e-commerce website design so that they can provide maximum features to their users.
At the same time, a lot of store owners are switching from marketplaces to their own e-commerce websites to increase their sales and earn more profit.
Here are the top 6 reasons that will compel you to build your own e-commerce website instead of making use of marketplaces to sell.
#1 Get Rid Of Selling Fees
When you choose to sell your products on e-commerce marketplaces, you do need to pay either for the recurring subscription fee or commission per sale.
Building your own eCommerce store will help you to get rid of these additional expenses that you can further invest in marketing your website.
In other words, when you build your own e-commerce website, you:
- Save the selling fees
- Increase your profit margin
If you are concerned about the cost of developing an e-commerce website, you may consider hiring website designers in India who can provide you with a robust e-commerce website for as low as $1000.
#2 Save Yourself From The Competition
By listing your products on marketplaces, you enter a competitive zone where you may be required to reduce your selling price to match the prevailing pricing structure of your product niche.
Sometimes, you may also be required to change the quality or design of your product in order to match your competitors’ product quality.
However, when you choose to create an e-commerce website, you can mark up your own prices and sell your products on your own terms.
#3 Long-Term Goals
If you really want to survive and grow your business in the long run, you must develop your own e-commerce store, rather than relying solely on e-commerce marketplaces.
These e-commerce marketplaces may change their terms & conditions or pricing structure, in the future. So, if you are getting a good amount of sales from these marketplaces, there is no assurance that you will keep getting it, in long run too.
Therefore, you must start investing in your own e-commerce website. It doesn’t cost a lot. And if you are short on the budget, you can hire Indian e-commerce developers.
#4 Flexibility In Marketing Approach
When you list your products on a marketplace, you have to abide by their terms & conditions. You can’t have your own rules for marketing or advertising your products.
But when you have your eCommerce website, you can define your own marketing rules. In other words, you get full flexibility in the marketing approach, when you choose to build your own online store.
So, when you build your own e-commerce website, you can do:
- Email marketing
- Google remarketing
- Facebook remarketing
- Newsletter marketing
- Search engine optimization
- Social media marketing
- & more…
#5 Building Customers' Database
When you sell your products on the marketplaces, you may not be able to build your own customer base as you are acting as one of the small merchants on that giant marketplace.
However, with your own e-commerce website, you can build your own database of customers and re-market them to get the most out of it.
If you are not sure about the benefits of building a customer base, here are some of them:
- Building a direct channel to your customers.
- Using it at the time of new products launch.
- Developing customer loyalty.
- Delivering better customer service.
#6 Full Access To Users' Insights
While listing & selling your products on marketplaces, you do get access to some of the basic information about the users but when you develop your own eCommerce store, you get full access to view the users’ insights like:
- How many users visited your website.
- How much time do they spend on each page?
- Which keyword is performing well or bringing more sales to you?
- Which category or product has more hits.
All of this useful information can help you to improve & design your marketing strategies in a better way.