Are you looking to create an eCommerce website? This blog post may help you!
In this blog post, we have shared 7 steps that you can follow to create your eCommerce website.
#1 Think about the niche
When you’re looking to get into eCommerce, it’s important to consider the niche you’re going to be selling in.
It doesn’t make sense to try and sell everything. You need to find a specific niche and stick to it.
As you’re deciding upon your eCommerce niche, think about what kind of products you want to sell, what kinds of customers you want to attract, and what kinds of marketing tactics you’ll be using in order to drive traffic to your store.
#2 Finalize your business name
When you’re naming your eCommerce store, it’s important to think about what you want your customers to associate with your brand.
You might want them to think of a specific product, or you might want them to think of an emotion you want them to feel.
It’s important to think about your business name because it’s going to be the face of your business.
You’re going to be putting it on your business cards, on your website, and on your products, so it’s really important that you think about the name carefully.
#3 Register a domain name
If you’re planning of starting an online business, the first thing you need to do is register a domain name (e.g. www.yourname.com).
You do this by going to a domain name registrar and choosing a name that’s easy to remember and easy to spell and type.
A lot of people think that a URL is just an address for your website but it’s a lot more than that.
You want something that’s short, memorable, and descriptive of your products and services. The name of your store should be something that people can easily remember and type into the search engine.
If you are not sure how to choose an appropriate domain name for your eCommerce store, you can take the help of your website developer.
#4 Hiring website developers
When it comes to eCommerce, you have to realize that in order to have an effective online store, you need to have a good web development team to build that online presence for you.
If you are looking for cost-effective and quality web development services, you can opt for an Indian web development company, which offers cost-effective eCommerce services to its clients.
Outsourcing your website development to a team based in India will help you to save a lot of money.
If you’re starting out on a small budget, then outsourcing your website development to a team in India is a great way to keep costs low without sacrificing quality.
Below are some of the reasons why you should hire Indian website builders to create your eCommerce website:
- The web developers in India are affordable.
- Indian web developers are good at communication.
- Indian web developers provide great support & service.
- Most web developers in India are good at SEO.
Recommended post: Few things to check before you hire Indian website developers
#5 Subscribe to a web host
Web hosting is the backbone of every eCommerce website. You need a reliable, secure web host to ensure your website functions properly.
Hosting services are typically priced by the amount of disk space and bandwidth you need.
Web hosting is very affordable but you should make sure your host meets your needs before you sign up for a long-term contract.
If you want your online business to be successful, you need to make sure that your website can handle the traffic it receives.
If your website is slow or crashes often, you’re going to lose customers fast.
By choosing the right web hosting service, you can ensure that your eCommerce website is fast and reliable.
Below are some of the things that you must check while hiring a web hosting company:
- 24/7 Support
- Positive reviews from existing customers
- High-performance servers
- Affordable pricing
You can choose a web host like Godaddy, iPage, or Bluehost. Alternatively, you can also consult your website builder in India who can help you to choose a reliable hosting company.
Testing your website and monitoring how users are interacting with it is just as important as the website itself.
You want to make sure you’re using the right colors, fonts, and designs on your site because this can make or break your conversion rate.
Testing is vital because it tells you if your site is meeting your goals. If you’re looking to increase conversion rates, then you need to find out what’s preventing users from converting.
An eCommerce website must be tested for:
- Responsive website design
- Browsers’ compatibility
- Checkout process
- Payment gateway integration
- Shipping charges & taxes
- Auto-emails to be sent to the buyers.
- Loading speed.
- On-page SEO elements like title, description, alt tag, headers, etc.
- Ease of navigation
- Form submissions & form validation
Before you launch your website, you must ensure that you or your website developer has tested your website properly.
Recommended post: 12 Checkpoints to consider before launching a website
#7 Launching & marketing
The final step is to launch your eCommerce website after testing it properly on all the required parameters.
The launch of your eCommerce store means it’s visible to the public now.
Creating & launching a website is not enough.
You need a strategic marketing plan to get relevant traffic to your site and get more sales & conversions.
Below are some of the effective activities of website marketing:
- SEO (Search Engine Optimisation)
- SEM/Paid Ads (Search Engine Marketing).
- PPC (Pay Per Click)
- Social Media Marketing (on Facebook, Twitter, Instagram, etc.)