What is a website redesign/website revamp?
A website redesign or revamp is a process whereby a website is given a new look and feel. This can involve anything from simply updating the color scheme and layout to adding new features and functionality.
In most cases, a website redesign will aim to improve the overall user experience, making it easier for visitors to find what they are looking for and navigate around the site.
Why website redesign is necessary?
A website is often the first point of contact between a company and its potential customers. Therefore, it is essential that a company’s website makes a good impression and accurately reflects the company’s brand.
The website becomes outdated
Over time, a website will become outdated and no longer accurately reflect the company’s brand or meet the needs of its users. When this happens, it is necessary to redesign the website.
A website redesign can be a daunting task, but it is necessary in order to keep up with the competition and make sure that your website is an accurate reflection of your company’s brand.
When website redesign is required?
Here are some of the scenarios when your website redesign may become necessary:
- If the design or your current website is outdated
- If you want to add new features to your current website
- If your company’s branding is changed
- When your website has errors that keep coming back
- When you are not happy with the results & performance of your website
7 Steps that Indian developers follow to revamp a website
#1 Backing up
The first step in a website redesign that every Indian website builder follows is backing up the existing website.
Why it’s a good practice to back up the website before starting the redesign?
The developers would back up the website before doing any redesigning to ensure that the live website is not affected while they are revamping the website. And secondly, if they need the fully-functional website files or any piece of code, they can always refer to it.
#2 Test environment setup
After backing up the live website, the Indian web developers would deploy it to the staging/test environment server so that they can freely work on that version without disturbing the live website.
This test environment is usually on their own staging server where they can deploy, work, and share the link with their clients for them to check the redesign progress.
#3 Redesign or redevelopment
After deployment of the website to the test environment comes the major task of a website revamp. In this process, the Indian web developer would redesign and redevelop the website as per the agreed scope of work with their clients.
The website redesign may take a few days or a few weeks, depending on the complexity of the project. After the redesigning of the website is done, your Indian website maker will share a link with you to check the new website. You may check and feedback in this process. Your website developer will work on the feedback provided by you until you are 100% satisfied.
#4 Content check
If you want to make sure that the contents of your new website should be the same as the existing website, your Indian web design agency’s team will check the content of each and every page of the new website to make sure it’s not changed.
Especially, if your website is already ranking on search engines, it’s crucial to make sure that the content and URLs of your website are not changed at all.
#4 Trackers check
After the content check, the next process is to ensure that all the necessary tracking scripts are in place.
What kind of tracking scripts we are talking about here?
There could be several tracking scripts that you or your marketing team may have added to your website such as Google Analytics tag, conversion code, pixel code, etc. It is the responsibility of your website maker in India to make sure that the tracking scripts are carried forward to the new website after the redesign.
#5 Responsive check
After the website redesign process is completed, your Indian web developer should test the whole website for its responsiveness.
If your website is not responsive/mobile-friendly, it’s worth nothing. Various studies have shown that more than 60% of internet users are searching for their desired products and services using their mobile devices. So if your website is not mobile-friendly, you are going to lose a huge share of your potential customers.
Other than the benefit of enhanced user experience, responsiveness can also improve the search engine visibility of your website.
All the major search engines like Google prefer to rank those websites on their ranking pages that have responsive designs as compared to those sites that aren’t. This reason is another thing to consider while redesigning a website to make it responsive.
A professional website developer in India will always ensure to check the responsiveness of a website before they launch it.
#6 Speed check
After the website’s responsiveness is checked and confirmed, the next step is to test the loading time of all the web pages. No matter how beautiful your website design is, or how responsive your website looks on mobile devices, if it takes more than 6 seconds to load fully, it’s worth nothing.
Let’s face it. Nobody has enough time to wait for a website to take forever to load. If your website is taking too much time to load fully, your visitors may quit immediately and look out for some other option.
Therefore, every professional website builder in India will ensure that all the websites that they revamp should load within a few seconds (less than 4 seconds).
A website’s speed check is good not only for the user experience but for search engine rankings as well. A website that loads quickly is more likely to secure higher rankings on search engines than those sites that load slowly.
#7 Go live
This is the time when your Indian web developer will make the website available to the world. After performing & confirming all the steps mentioned above, your developer will be confident that the website can be launched and made public.
But that’s not the end.
After making the website live, it’s the responsibility of your web developer to ensure that there are no broken links on your new website. If they find any webpage or link to be non-functional, they will quickly fix it.
Therefore, it’s very important that you must hire only professional website developers in India who can not only redesign your website but can also test your site for all the important criteria and can take responsibility to make sure that your website is performing well.