The days of the old, brick-and-mortar store are long gone. They’re now replaced with the digital era, where e-commerce is king.
The growth of e-commerce has led to many advantages for both wholesalers and consumers; it’s more efficient, cost-effective, and convenient than other alternatives. It’s possible to make an eCommerce website or app remarkable (and increase customer satisfaction) by having the best user experience possible.
Yes, the key is the best user experience. With the best user experience, you can have loyal customers for your eCommerce business.
But many eCommerce entrepreneurs may have some queries like “How can I build customer loyalty for my business?” or “What are the ways to get loyal customers for my eCommerce store?”.
If you also have similar questions, you don’t need to worry about them. Because in this blog post, we have shared a few tips for you to drive customer loyalty by enhancing the experience of your eCommerce website or mobile app.
But before everything else, let’s understand why even customer loyalty is so important for an eCommerce business?
Customers are your lifeblood. They are the reason your business exists. And the loyal customers are more profitable, recruit new clients, increase revenue, and help the company grow faster.
In the e-commerce world, customer loyalty is a crucial component for success. It simplifies management by increasing profitability, recruiting new customers, generating more sales, and speeding up company growth.
Let’s see what are some of the best ways to grow customer loyalty for any eCommerce business through an eCommerce website or mobile application.
#1 Make it beautiful
Making your eCommerce website or app is the first step towards building customer loyalty.
The users like to revisit the websites or mobile apps that look good.
This is why it’s so important for every business to hire only professional & experienced website developers or app developers who would understand the importance of creating a beautiful product.
If you are on a budget, you can also consider hiring Indian web developers to create your eCommerce store.
#2 Show gratitude
Send thanks notes and messages to your existing customers to express your gratitude. It’s the law of the universe that your gratitude for anything will bring more of it into your life. The same applies to the customer base also.
When you thank them for making their purchases on your eCommerce site or mobile app, they tend to return to your online store again to buy more products.
Additionally, they can also refer their family or friends to buy from your website or app.
There are several ways in which you can express your gratitude. For example, when any customer buys a product from your online store, you can capture their personal details like date of birth or anniversary date and keep sending them small tokens of appreciation in the form of discounts or offers.
#3 Provide discounts
Who doesn’t like discounts? Isn’t it? We all do.
And when any eCommerce website or eCommerce app sends us great discount codes for any occasion, we tend to be loyal to them and make sure to purchase from their stores only.
Offering discounts to the customers is not a new thing. Whether it’s a traditional business or an eCommerce store, discount coupons always work and attract more sales.
A web developer can help you to integrate an easy-to-use CMS to create your eCommerce store so that you can easily add new discount coupons in just a few clicks. The same can be done on mobile apps too.
#4 Introduce loyalty programs
If you already have some loyal customers, you must provide them with some additional offers for their loyalty. When you do that, they can’t even think to give their business to any of your competitors.
How can your web developer or mobile app developer integrate a loyalty program into your online store?
- By encouraging the users to buy more and get a certain amount of reward points.
- By reminding them of their accumulated loyalty points and encouraging them to redeem them.
- By encouraging your customers to use a referral link to make new customers and get some discount or points on each referral that they make.
- By encouraging your customers to subscribe to a recurring purchasing system. For example, your customers can subscribe for a weekly, monthly, or yearly subscription for your products.
The above ideas may sound complicated to you but a professional developer can easily integrate them into your eCommerce website or mobile application.
#5 Be social
Everybody is on social media. Your customers too.
According to data from Statista, as of August 2019, “30 percent of U.S. internet users between the ages of 18 to 34 years reported they had purchased something via social media.”
Getting social is one of the best ways to get additional traffic to your website or mobile app without spending any money.
Social media is not just a place to post content and drive traffic. It is also a powerful means of converting followers into shoppers.
All that you need to do is actively participate in your social media platforms and encourage your users to like your page.
You can also ask your website builder or app developer to add a sharing widget with all the products on your eCommerce store so that the users can easily share your products with their friends, colleagues, & family. As a result, you get more traffic without investing any extra money in advertising or marketing.
Talking about customers loyalty, being active on social media platforms will bring you even closer to your target audience and existing customers.
#6 Be available
Customers need to get in touch with a retailer and feel like they’re in contact in order to gain trust and loyalty.
Therefore, eCommerce businesses must provide more communication options in order to make customers feel like they’re being heard. It’s important that retailers offer more ways for customers to be in contacts, such as social media or email.
Best of all, customers love when companies show them a little extra effort by making it easier for them to get in touch.
There are several things that your developers can do to allow your customers to connect with you. For example, your web developer can add a live chat widget to your eCommerce store so that your potential buyers and existing customers can get in touch with you if they have any queries or concerns.
Also, you can have a direct chat feature on your eCommerce mobile app that will allow them to send you messages directly through your mobile application.
#7 Seamless payments
At the end of the day, eCommerce is about transactions and making your customers feel like they’re treated like a VIP. Make your app’s payment system hassle-free and easy to use. Eliminate many steps for payments and make one-tap features easy for them to use.
It could also be annoying & frustrating for your customers if they are not able to pay using their own preferred payment methods. So, instead of adding your own favorite payment gateways, ask your web developer or app builder to add those payment methods that are more popular among your target audience.
The easier and seamless your payment process is, the higher will be the customer loyalty towards your eCommerce business.