We all know that website development is no more a challenging job. You can easily find and hire a website developer in India who could help you to build your website at an affordable cost.
Even you can also build your own website using CMS such as WordPress.
But what’s more challenging is to get business out of your website. And it certainly requires some extra ingredients to make a website successful.
It’s not only about the website design or its CMS (content management system). No, it’s not only marketing strategies too. But what makes a website really successful is a magical combination of all of these components.
Here, in this blog post, we will share 11 essential features that your website must have if you are really willing to generate revenue from it.
#1 Responsive Web Design
A responsive website design is a must for any website today. Without a responsive website, you may lose:
- A lot of traffic from social media because most social media users access their accounts using mobile phones.
- SEO rankings, because search engines like Google consider responsive websites to rank on the search engines.
Recommended post: What are the benefits of responsive website design?
#2 Fast Loading Pages
You can not think of making profits from a website that loads slow.
Let’s accept the fact that your users don’t have time to wait for your webpages to load. If they find your website loading slow, they will immediately click that “back” button of the browser and start looking somewhere else.
Slow-loading websites also affect the SEO score of any website. Yes, it’s true that major search engines like Google do consider ranking only those websites that load faster.
So, if you are still living with a website that loads slow, you are losing not only the viewership, but you are losing the rankings too.
Recommended post: 7 Ways to speed up your WordPress website
Very important. A website’s texts must be readable for all the intended age groups. If your website is not easily-readable, then you are surely going to lose your readership.
Hiring a professional website designer does come with several benefits including usage of easy-to-read fonts and placing them nicely.
Merely building a website isn’t a web designer’s job. Instead, he or she is responsible for creating readable webpages too.
#4 Animated Slider On Homepage
An animated slider on the homepage could be the show stopper for your website. The users tend to stop for some time and read the texts that are shown on the animated slider of a website.
A slider could also be used to convey your brand message to your readers so that they don’t need to read each and every page of your website.
#5 Intuitive Navigation
The navigation of any website is as important as the radar or any ship.
Without intuitive & logical navigation, the users may get lost in your websites just like a sailor may get lost in the ocean without a radar.
For Getting Sales
#6 Conversion Oriented Design
The ultimate objective to build any corporate or e-commerce website is getting more sales & revenue.
No matter how beautiful your website is, if it doesn’t have a conversion-oriented design, you will not make any money.
Again, hiring an experienced web design company can pay you back in long term.
Recommended post: 6 Tips to enhance the user experience on your website
#7 CTA (Call-To-Action)
Without a call-to-action, your users may not know what you expect them to do.
For instance, you may want them to “Contact” you, “Buy” some product, or “Download” a report.
Whatever the case, mention it explicitly with the help of appropriate call-to-action elements like buttons, links, and graphics.
For Better Management
#8 Content Management System
In order to manage your website in a better way, you need CMS.
A CMS (Content Management System) like WordPress can help you to easily control the texts and images on your website.
Building a CMS website will help you save a lot of money because you won’t be required to spend a lot of money on web designers when you have control of your website and you can manage small things yourself.
In other words, you don’t need to contact your web designers for small changes.
Recommended post: Why should you choose a CMS for your website development
#9 Basic SEO
If a website is not able to get found on search engines, it has really no or less use.
It won’t be wrong to say that a website without SEO is like a tree without water. Eventually, it will die.
Having said that, you will be surprised to know that optimizing your website for search engines is really not that tough. All you need to do is, become an active participant.
Here are but essential on-page SEO activities that you can do regularly on your website to get higher rankings on search engines:
- Meta tags optimization
- Content optimization
- Inter-linking among webpages
- News & Events
The above activities alone can assure you a regular flow of organic traffic to your website, gradually.
Analytics help webmasters to get useful insights about their websites. Having analytics scripts integrated on each and every page of your website will help you to track:
- The total number of visitors on your website on any given date, week, month, year or, custom date range.
- The time that each visitor spent on your website.
- Most viewed pages.
- Conversions (submitting forms, downloading documents, or products purchase)
#11 Google Webmasters
The Google Webmasters tool for a website is as important as regular check-ups of your body.
To be healthy, your doctors recommend going through various tests that can tell about your health in a few hours or a few days. Similarly, the Google Webmasters tool can reveal several important insights about the health of your website which you must take care of.
For example, the Google Webmasters tool can inform you about the page loading issue, broken link issue, malicious codes/virus infection issue, and a lot more, as and when identified on your website.