Whether you’re launching a product, starting a service-based business, or running an eCommerce store, having a professionally designed web presence can make or break your customer acquisition strategy. But here’s a common question many business owners face:
Is it better to go for a landing page design or a complete website design?
Each option provides unique value and serves its own purpose. In this blog, we’ll discuss the differences, pros and cons, and the ideal scenarios of applying a landing page vs. a full website. In the conclusion, we’ll emphasize the relevance of choosing the right landing page designer or website designer in India.
What is a Landing Page Design?
A landing page can be defined as a single page curated explicitly for a marketing or advertising campaign. Unlike a normal website that has multiple pages, a landing page is focused on a single goal, such as capturing leads, promoting a product, or getting people to take specified actions like signing up, making a purchase, or downloading.
As with any type of marketing, the users get directed to one action, which is done on landing pages. These calls to action are much simpler and more direct than those of traditional web pages.
What is a Full-Fledged Website Design?
A full website design consists of multiple pages interlinked together, which contain all the relevant information regarding your business. These pages are generally classic in practice and often consist of:
- Home
- About Us
- Services/Products
- Blog/News
- Contact Us
- FAQ
- User Testimonials
Depending on the type of business you have, a site generates all types of content, SEOs, optimizations, brands, and other strategies to help you gain visitors and show them what your brand is really all about.
Advantages of using landing pages.
Enhanced User Action.
User actions are much better on a single page due to the lack of other distractions. This leads to enhanced conversions.
Less time spent on working
A designer saves time when the design is only a single page; this allows them to be more productive during urgent times. As a result, you save cost & time to launch your webpage.
Cheaper to Design
There is a huge difference in the cost of maintaining a full website and a single landing page.
Great for A/B Testing
Do you want to experiment with different headlines or calls to action? Landing pages are ideal for all sorts of experiments aimed at optimizing conversion rates over time.
Benefits of Having a Full-Fledged Website
Comprehensive Brand Presence
Websites help showcase your business extraordinarily, which can aid in building trust amongst visitors. It’s a digital storefront that operates around the clock.
SEO Opportunities
A complete website provides unparalleled search engine optimization (SEO) capabilities across various pages, further enabling your business to rank higher on Google.
Scalability
You can scale your website along with business growth. Additional pages, blogs, features, or even a full-fledged eCommerce store can be added seamlessly over time.
Improved User Experience
Engagement is positively correlated with the ease of locating relevant information. A clean design coupled with seamless navigation improves information retrieval.
Choosing Landing Page Design
One page is enough if you:
- Run an all-inclusive digital marketing or PPC campaign.
- Want to promote a single product or offer?
- Need a straightforward and easy solution for ideation.
- Gather leads for webinars, newsletter events, or other events.
- Help your client build an online identity while being budget-limited.
In these situations, hiring a professional landing page designer guarantees your page is set up for maximum conversions with the appropriate layout, CTAs, and messaging.
When to Opt for a Full Website Design
Opting for a full website is advantageous if you:
- Are planning to start a new business and require a full-fledged website and online presence.
- Wish to increase organic traffic using SEO techniques.
- Plan to post content regularly through blogs or news updates.
- Require eCommerce capabilities.
In these scenarios, it makes sense to hire a website designer or website developer from India as it is a cost-effective solution. India has so many talented web professionals who offer excellent services at affordable prices.
Recommended post: How much is the website design cost in India?
How Do You Decide Between The Two
Ask yourself:
- What is my objective? (Branding or Conversions)
- What is my allocated budget?
- What is the timeframe I need this in?
- Do I have future expansion plans?
If you are still confused, it is best to speak with a website designer who can tailor advice to your specific goals.
