Do you need an eCommerce website and looking for some advice on how to make sure that your eCommerce website works well?
Of course, your web designer can help you to test your website. But you must also do your part & test your eCommerce store for all the basic yet crucial parameters.
Now sure what all needs to be tested for your e-commerce website before its launch? Don’t worry, you’re not alone.
In this blog post, we will be sharing 8 important parameters on which you just check your website.
#1 Test basic features
This is perhaps the basic step that you must perform toward testing your eCommerce website.
When we say basic eCommerce features, we mean:
- Product Categories
- Product Description
- Product Prices
- Product Images
- Shopping Cart
Recommended post: 8 Basic features that your eCommerce website should have
#2 Test eCommerce flow
In order to test the flow of your eCommerce website, here are a few basic things to check:
- Login/Signup
- Search feature
- Filtration feature
- Add to cart feature
- Update/add/remove products from the shopping cart
- Checkout process
- Payment process
- Invoice generation
- Order tracking
#3 Test payment gateway
Well, this is the most important thing to check before you launch your eCommerce website.
Because we create eCommerce websites to generate revenue and if the payment process doesn’t work well for the customers, they are not going to buy.
You need to test & make sure that the payment process is seamless on your website.
Here are some of the things to ensure for the payment gateway:
- Your website must have all of the popular & commonly accepted payment methods.
- The charges sent to the payment gateway are correct and have no add-on or hidden cost.
- The payment process must be secured and must run on a secured layer.
- After paying successfully, the payer must receive an acknowledgment aligned with an invoice.
#4 Browser compatibility
If your eCommerce website is not compatible with all of the major browsers, you may be losing a bigger share of sales. Because you never know which browser is being used by the majority of your targeted audience.
Therefore, it’s crucial to test an eCommerce website for all browsers.
Although, when you hire a web designer, you may assume that he or she will take care of the browser compatibility of your website, but you may also want to keep an eye on it.
#5 Mobile compatibility (responsiveness)
Various studies have proved that more than 50% of the users are browsing the internet on their mobile devices when searching for any product or service.
Hence, it makes complete sense to ensure that your eCommerce website has a responsive design.
Responsive website design helps a website not only to enhance user-friendliness but also help to gain higher rankings on search engines.
All of the major search engines like Google consider ranking those websites that have responsive design.
Recommended post: What are the benefits of responsive website design?
#6 SEO features
Is your eCommerce website SEO-friendly? If not, make sure it is.
An eCommerce website must possess the below qualities to be SEO-friendly:
- Optimized meta tags
- Optimized loading speed
- Optimized alt tags
- Internal linking
- Keywords-focused content
- Regularly added fresh content in the form of blogs, articles, etc.
Recommended Post: 6 Things A WordPress Developer Can Do For Your Website’s SEO
#7 Social media integration
For any eCommerce website to get relevant traffic, it’s important to integrate it with social media websites like Facebook & Instagram.
Additionally, you can also ensure that each product on your eCommerce store is shareable among social networking platforms.
#8 Loading speed
How much time does your e-commerce website take to load?
If it takes more than 7 seconds, do consult your web designer to fix the loading speed of your e-commerce store.
The loading speed of any website is as important as its existence. And when it comes to an e-commerce store, loading speed becomes a critical factor.
The loading speed of an eCommerce website determines, to a certain extent, its success or failure. In other words, the loading speed can either make or break an e-commerce business.
