SEO is an integral part of any online business development. If you are a small business & have a website, you definitely need SEO to grow your business.
Fortunately, if your website has been developed using WordPress CMS, your web developer can help you in several ways, to optimize your website for search engines.
In this blog post, we have shared 6 such SEO on-page activities that your WordPress developer can do for your website.
Let’s dive in.
#1 Placing Meta Tags
A WordPress developer can help you to place all the necessary meta tags in place, for all of the web pages.
These important meta tags could include but are not limited to title tags, description tags, image alt tags, anchor tags, heading tags (H1, H2, H3, etc.), and so on.
#2 Website Loading Speed
Search engines like Google consider loading speed as one of the important factors to rank any website on search results. It is, therefore, very crucial to have an optimized loading speed for your website.
If your WordPress website takes forever to load, you have very low or no chances of securing significant positions on search engines.
So, if the loading speed of your WordPress website is too slow, you must take immediate action and engage your web developer to fix it.
Don’t have a budget to hire a developer? Consider hiring an affordable WordPress developer in India who can fix your website at a lost cost.
How to test the loading speed of any WordPress website?
There are many free online tools that can help you to check your website’s loading speed. One of these efficient tools is https://tools.pingdom.com
#3 Website Responsiveness
A responsive design of any website is equally important for its SEO, as is the loading speed.
A responsive website renders the webpages according to the unique specifications of a device like a phone, tablet, or PC. Therefore, its also known as liquid web design.
How to check the responsiveness of any website?
You can use any of the reliable online tools like https://search.google.com/test/mobile-friendly to test whether your website has a responsive design or not.
Recommended post: 6 Best practices to create a responsive eCommerce website design
#4 SEO Plugin
A WordPress web developer can also help you to install an effective SEO plugin and configure it for your website.
These SEO plugins can help boost your website on search engines by:
- Advising on the SEO score of your website content
- Doing necessary configurations for search engines
- Creating sitemaps
- Creating robots file
- & more
#5 Images & Scripts Optimization
A WordPress developer can optimize the scripts like CSS or JS in order to render the webpages in an SEO-friendly fashion.
This is perhaps one of the most common problems with many websites that fail to rank on top positions of search engines and get low or no traffic.
By optimizing the scripts & images used on your website, your WordPress developer can help you to gain more traffic & high rankings on search engines.
#6 SEO-Friendly Theme
A theme is the backbone of any WordPress website when it comes to SEO. Therefore, you must be very careful while choosing an appropriate theme for your WordPress website development.
A theme can either make or break your WordPress website.
Even if your theme is not SEO-friendly or has many issues like slow loading speed, code non-compliance, etc., a WordPress developer can help you to fix these issues on your website and increase its chances of getting ranked in higher positions in search engines.