Responsive website design is an approach to web development that allows websites to provide optimal viewing across a wide range of devices and screen sizes.
When designing an eCommerce site with a responsive layout, it’s important to make sure your product pages aren’t just responsive — they’re optimized for mobile.
eCommerce websites have to be easy to use and navigate, attractive and intuitive, while at the same time functional and compatible with many different browsers and devices.
With the advent of mobile devices, website designers & developers are starting to shift towards responsive e-commerce website design.
The thought is that by optimizing the shopping experience for a range of devices, you can maximize customer engagement and revenue.
Recommended post: 6 Reasons to create a responsive eCommerce website
But what are some best practices for responsive e-commerce website design?
To answer this question, we’ll look at 6 best practices for responsive e-commerce website design.
#1 Making your site accessible to mobile users
If you’re building a website, make sure you’re designing it with mobile users in mind. This means making sure that your site is responsive and easy to navigate on a variety of mobile devices and screen sizes.
The number of mobile searches has been increasing year after year.
A mobile-friendly website is crucial to having a successful digital business.
It’s important to have a mobile-friendly website for your business because, well, people are checking their phones all the time. Mobile is the future of eCommerce and it’s important to make sure your site is optimized for mobile right now.
Responsive website design is important because it allows you to reach a wider audience than you would if you only had a desktop version of your website.
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#2 Make Navigation Easy
When your website builder is designing a site, you must ensure that he makes navigation easy.
People are lazy and have short attention spans.
They don’t want to work hard to find what they’re looking for. Make sure that your website’s navigation is clear and simple.
Your users shouldn’t have to think about where they are and where they want to go.
That’s why it’s important that you do at least a little bit of pre-planning when you’re designing a site.
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#3 Make Checkout Painless and Secure
To prevent cart abandonment, it’s important to make the checkout process as painless as possible.
That means making sure the checkout page is easy to find, that it’s a quick and seamless process, and that you’re not asking people to fill out a lot of unnecessary information.
The checkout process is a key area that should be considered when designing a responsive eCommerce site.
It’s important that your checkout page is optimized for mobile because customers are more likely to abandon their shopping cart if they can’t check out on their mobile device.
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#4 Load Content Faster by Prioritizing Files
If you run an eCommerce store, it is now more important than ever to optimize your site for mobile search.
The key to creating an eCommerce that loads content faster is to prioritize the critical files.
These files are essential for the functionality of the website. So, it should be given a higher priority.
Recommended post: 5 DIY ways to optimize the loading speed of your website
#5 Optimize Your Site for Mobiles
According to research, mobile search drives more traffic than desktop and traditional search combined.
As a rule of thumb, you must always your site for mobile search, whether you’re creating a new eCommerce site or redesigning an existing one.
Optimizing your eCommerce site for mobile search is crucial for your business’ success.
Mobile devices, such as smartphones and tablets, are quickly becoming the preferred way for users to search for products and services. In fact, Google has already shared that mobile searches have surpassed desktop searches.
#6 Optimize product images for mobile
Because your potential customers are on their phones more than ever, it’s important to make sure that your product images are mobile responsive and look good on a mobile device.
If your customer can’t see the product properly on their phone, then they won’t buy it.
Your website designer must make sure that the most eye-catching images are at the top of the page with the rest of the images following in order of importance and relevance.