Although a high bounce rate on the checkout page of any e-commerce website is natural, making some fine adjustments in the checkout process is not rocket science either.
By making some minor adjustments in the checkout system of your online store, you can encourage your target online shoppers to buy from your website.
In this blog post, we have shared 9 quick checklists to ensure the checkout page of your e-commerce store.
Let’s get started!
#1 Security seals
First thing first. Security compliance is perhaps the most important ingredient of any successful e-commerce store.
Since online shoppers are cautious about the confidentiality of their sensitive information, they need to know that your website is well-secured.
Therefore, you can showcase different kinds of security seals on your checkout page. These security seals could be VeriSign, McAfee Secure, GeoTrust, and so on.
To know more about the prevailing security seals, you can consult your website developer and make sure to integrate them with your website.
#2 Order editing option
Your customers may realize on the checkout page that they need to change the quantity or any variant such as size, color, etc. for their order.
Providing your customers an option to edit the order details on the checkout page itself will help save them time.
On the contrary, if there is no such option to edit the order details and your customers have to go back to the cart page in order to make the required changes, they may decide to quit the website and do it sometime later. But the sad truth is that they may not return back ever on your website again, leaving their order abandoned.
Don’t let this happen to your website.
You must ask your website builder to provide the editing option on the checkout page of your online store.
#3 Avoid mandatory signup
Not all users may like to signup with your website in order to place their order. So, if your e-commerce store has a mandatory registration system, you may be losing a lot of sales & customers.
Various studies & research have shown that mandatory signup is one of the major reasons for the high order abandonment rate in any e-commerce store.
Therefore, you can ask your e-commerce website developer to provide a guest checkout for all of your website users. A guest checkout system can enable users to place their orders quickly without signing up.
Here’s why you should have a guest checkout system on your online store:
- It saves users time.
- It increases website sales.
- It reduces the order abandonment rate.
#4 Multiple payment options
Not everybody prefers PayPal to pay. At the same time, not everyone likes to pay using a credit card.
Having a single payment method on your checkout page may be killing your website’s conversions.
By providing multiple payment options on the checkout page, you can allow your online shoppers to choose their preferred payment method and place their orders successfully.
What are the different payment methods that your website builder can integrate with your checkout page:
- Debit Card
- Credit Card
- Net Banking
- Wire Transfer
- Apple Pay
#5 Cart saving option
Some of your potential buyers may not be ready to place their orders on the same day. They may need some time to think or discuss with their friends, family, or colleagues.
Perhaps, some users may visit your website using public wi-fi but want to place their order later when they have their own wi-fi connection at home.
For these kinds of users, your checkout page must have an option to save the order and pay later.
Allowing the users to save their cart for a later purchase can also help to reduce the order abandonment rate on your e-commerce website drastically.
While providing an option to save the cart is a wonderful way to capture more sales, your web developer must ensure that this process of not lengthier or confusing. Otherwise, it may lose its purpose.
It shouldn’t take more than 1-2 clicks to save the cart.
#6 Live chat
Your potential buyers may have a lot of questions that they want the answers to before they buy from you.
With a live chat option on your website, they can quickly ask and resolve any of their pre-sales queries.
There are several benefits of a live chat system on any e-commerce store, mainly below:
- A live chat helps the users to resolve their pre-sales queries.
- A live chat can serve your business as a virtual sales representative.
- A live chat helps to eliminate any possible communication over email or phone.
- A live chat builds trust among your customers when they see that you are available 24/7.
Recommended post: 9 Reasons to integrate a live chat with your eCommerce website
#7 Avoid distractions
Showing irrelevant items on the checkout page could lead to high order abandonment rate.
It’s always advisable that you must keep your checkout page minimal.
What are the items that a checkout page shouldn’t have:
- Newsletter signup
- Other offers
- Unnecessary graphics
- Header & footer
In short, when it comes to the checkout page of any e-commerce store, less is more.
#8 Split the checkout form
If selling & shipping your products need a lot of information from the customers, then you can consider splitting your checkout form into 2 or 3 parts/steps.
Online shoppers feel convenient to fill out a small chunk of forms instead of a lengthy form.
Additionally, you can also ask your website developer to show a progress bar on the top of your checkout form which shows the total number of steps and the current step that your customer is at.
When you show a progress bar on the checkout page, your customers always know how many steps are remaining to fill.
#9 Responsive design
Last but not the least, responsive design for any checkout page is as essential as your website development.
Given the fact that more than 50% of online shoppers use their mobile phones to search & buy their desired products, it’s no more fancy to have a responsive checkout page. It’s mandatory.
Other than the responsiveness of your checkout page, you can also make sure that each field of your checkout form is easy to view, tap, and fill on all kinds of mobile devices.
Recommended post: What are the benefits of responsive website design