If you run a salon business, you probably know the importance of having a website. In fact, if you are running any kind of business, you need a website.
But as we know that the primary objective to create a website is to get more business out of it. Perhaps that’s the reason why every business, irrespective of its size, wants to build a profitable website that can help them to grow its revenue & clientele.
But before you hire a website developer to create a salon website, you must know some of the important features that your salon website should have and some of the best tips to make more money from your website.
In one of our previous blogs, we have already shared some of the essential features that your salon website should have. Here, we have written down 6 actionable tips for you to make more money from your salon website.
Let’s dive in!
#1 Add an online appointment feature
Online appointment booking is a great feature for your salon website because it provides convenience for your clients. A lot of people don’t have time to call and make an appointment over the phone, so an online appointment booking feature will reduce the amount of time they spend on the phone trying to make an appointment.
Adding an online appointment facility to your salon website will definitely grow your business revenue and get you more money.
So next time you build your salon website, ask your web developer to add an online appointment feature to it.
#2 Add an eCommerce shop
eCommerce is a great option for a salon website because it can help you make more money. Having an eCommerce feature is so beneficial for salons because they have the chance to sell products online, which means they can start selling them to people around the world. This is a great way to expand your reach, and open up new markets you may not have been able to reach before.
Fortunately, if your salon website has been developed using WordPress, your WordPress developer can easily install an eCommerce plugin like WooCommerce and add eCommerce features to your existing website.
Recommended post: 8 Very basic features that your eCommerce store should have
#3 Launch loyalty programs
Loyalty programs are a great way to build your customer base. It’s important to offer your customers an incentive to keep coming back to you. A loyalty program is a great way to reward your customers for their loyalty.
By rewarding loyal customers and making them feel special, they’re more likely to come back again and again.
The more loyalty programs you introduce, the more business you will get from the same customers, thereby increasing your overall business revenue.
#4 Offer discounts
Giving discounts is a great way to attract new customers to your salon. For example, if you give new clients a discount on their first visit, they’ll be more likely to come back and refer their friends to your salon.
Many salon business owners think that giving discounts to their customers can lower their profit margin or can damage their reputation. But the truth is when you offer discounts to your customers, they tend to come to you more often. They will even be interested to recommend your business to their friends as well.
#5 Do email marketing
Email marketing is a form of direct marketing in which salon businesses use email to communicate with customers, and in some cases, non-customers. Email marketing can be used to promote your salon’s business and services, drive sales, or boost your brand’s visibility.
#6 Do active blogging
Active blogging is good for a salon website because it helps build your brand and establish you as an authority in your industry. By sharing interesting content that is relevant to your target market, you can attract more visitors to your site and have them return to read more of your content.
When you blog for your salon website regularly, you get more traffic to your website. More traffic means more appointments and more appointments mean more money.
Creating a salon website at an affordable cost.
Are you interested in creating a salon website but are on a budget? No worries. There are many ways in which you can build a low-cost salon website and save on your web design cost.
Below are some of the tips for you to save on your salon website development cost.
- Hire Indian website developers
If you are living in a country like Australia, the United States, Canada, or the United Kingdom, you may get very expensive web development quotes from your local designers and web design companies. However, when you hire a web developer in India to build your website, you can easily save more than 40% on your overall web design cost. The website development cost in India is really reasonable.
Recommended post: How can a website builder in India enhance your spa & salon website - Use WordPress
There are many website development platforms that you or your website builder can use to create your salon site. WordPress is so far one of the best, comprehensive, & cost-effective CMS to build websites.
Recommended post: 6 Reasons to use WordPress for your website development - Go for shared hosting
When you are starting a new salon business, you do not expect thousands of traffic to your website every day. Therefore, you can subscribe to shared web hosting to publish your website. - Make it simple
When you want to create a website on a budget, you should not try to add too many features to your site. The more features you want to add to your website, the higher will be the website development cost. Instead, you may focus on some of the essential features that are required to build a profitable salon website. - Learn yourself
One of the greatest benefits of using a CMS platform like WordPress is that it’s easy to use. When you use WordPress for your website development, you will be able to manage most of the things on your website yourself, without hiring any web developer. And when you don’t hire web developers for every small change that you want to make on your website, you can save a lot of money in the long run.
