The most important thing you can do for your beauty spa & salon website is to create an online presence. If you don’t have a website and don’t have a Facebook page and Twitter account, it’s like you don’t exist.
People will not be able to find you.
It’s good that you just set up your spa or salon and provide excellent services. The next thing you need is a great website. Having a website for your beauty spa & salon can be really beneficial.
Your salon & spa website can allow you to showcase your services, it’s an online brochure, and it’s a place where people can find out more about what you do and what you have to offer.
When you create a website for your spa or salon, you’re building trust and credibility with your customers, because they know you’re serious about your business.
Your website can be found in search engines where your patients can learn about your services, your team, and your location.
Having a website for your beauty salon is very important because it’s a great way to build credibility and show off your work. Of course, you’re not a designer yourself, therefore it’s best to hire a professional website developer to design the site for you.
Now that we know how important it is to create a website for any beauty spa or salon, let’s see how can a website builder or web developer can help you to enhance your website.
#1 Mobile-first website
A mobile-first design is essential for a salon website because this will enable you to make your website accessible to more people. Mobile devices, such as smartphones and tablets, are the most popular way for people to access the internet these days.
According to Google, 53% of all digital media time is spent on mobile devices. Mobile-first is an approach to building websites.
With a mobile-first approach, you build the mobile website first and then progressively enhance it for desktop and tablet users.
When it comes to booking salon services, most customers book using their mobile phones. For example, when someone’s looking for a haircut,” they will pull out their phone, search for the service they want, and book an appointment.
Recommended post: Benefits of a responsive website design
#2 Quick loading speed
There’s a lot of research that shows that the loading speed of a website can make or break whether people visit your site again. The faster your site loads, the more likely people are to stay on it and come back to see what else you have to offer.
Your website is the face of your salon, and if it’s not easy to navigate or loads slowly, it’s going to lose your business.
A website that loads quickly is going to be much more user-friendly and it will be more likely to convert visitors into customers.
In fact, according to Kissmetrics, 40% of people abandon a website if it takes longer than 3 seconds to load.
Recommended post: 7 Ways to optimize the loading speed of your WordPress website
#3 Appointment booking
An appointment booking feature is critical for a salon website. You should invest in this feature to make it as easy as possible for your clients to schedule appointments with you.
An easy way to do this is by building a form into your website that allows them to fill in their information and select the date and time for their appointment. You’re going to want to make sure that your customers can find the information they need and that they’re able to book appointments quickly and easily.
You can do this by making sure that your Indian website developer integrates a user-friendly (short & intuitive) appointment booking system on your salon website.
#4 Ratings & Reviews
If you haven’t already, you should ask your web developer to add a rating feature to your salon website so that your customers can rate and review your services.
If you’re a salon owner, then you should understand that booking rates are dependent on the reputation of your salon. If your potential buyers see more positive reviews and higher ratings of your salon services, they tend to book your services too.
Studies show that word-of-mouth recommendations from your existing customers play a major role in increasing your online bookings through your website.
So, it’s important to ask for feedback from your customers. And you want to make sure you give them a way to give you feedback both during and after their experience with your services.
A testimonials section on your salon website will help you get more clients. It’s a great way to show prospective new clients that other people have had a great experience at your salon, and it lets them know that you’re a reliable business.
A blog section on your spa website is also a great way to keep your customers up-to-date with the latest spa offers, promotions, and news. You can use your blog as a platform to share your knowledge and expertise. You can also share some useful information or beauty tips with your target audience.
Your blog is a great way to position yourself as an authority in your industry and build trust and rapport with your target audience.
Recommended post: 8 Benefits of blogging for your eCommerce website
How to build a low-cost website
- Choose WordPress for making your site. WordPress website development is perhaps the most effective way to get a cheap website.
- Go for a theme Vs custom website design. It can help you to save your website design cost significantly.
- Subscribe to affordable yet reliable web hosting.
- Hire an affordable web designer. You can also consider hiring an Indian web developer to build a low-cost website for your salon.
Recommended post: How to get a low-cost website in India
Why Indian web developers for your spa & salon website
- The #1 reason to hire a website developer in India is that Indian developers are affordable.
- Indian web developers are also good at communication & support.
- Most Indian web design companies also provide SEO services. This means that their developers are also trained for building websites that are complied with the SEO norms. So you get an SEO-friendly website.
- Indian website builders are also known for their long-term association. At Innomax, we have been working with most of our clients for more than 5 years.
Recommended post: 7 Reasons to hire Indian website developers