For Indian WordPress experts, harnessing the power of SEO is essential to boost website rankings, increase organic traffic, and reach the target audience effectively. If you are wondering how can a WordPress developer help you with your website’s SEO, read this blog.
In this comprehensive blog, we’ve shared 18 ways in which your Indian WordPress developer can help to optimize your WordPress website for SEO.
From on-page optimization to maintenance, these proven strategies are the foundation of successful SEO campaigns for WordPress sites.
Why is WordPress good for SEO?
Before we get started, let’s first understand why WordPress is good for SEO. There are several benefits of building a WordPress website when SEO is your priority. Below are some of those reasons:
- WordPress has a clean and SEO-friendly code structure.
- It offers various SEO plugins for easy optimization.
- WordPress allows customization of permalinks, optimizing URL structure.
- The platform is mobile-friendly and responsive, vital for SEO success.
- WordPress websites load quickly, benefiting SEO rankings.
- Built-in blogging features help maintain fresh and relevant content, boosting SEO.
- WordPress supports XML sitemaps for improved indexation by search engines.
- SEO-friendly themes and templates are available for easy implementation.
- It allows easy integration with social media, enhancing SEO through engagement.
- WordPress enables easy optimization of title tags, meta descriptions, and header tags.
- SEO-friendly image optimization and alt text options are readily available.
- WordPress has a strong community and continuous updates, ensuring it stays SEO-friendly.
18 Things Your Indian Developer Can Do For WordPress SEO
#1 On-Page Optimization:
On-page optimization is a crucial pattern followed by WordPress experts. Every professional Indian developer would meticulously optimize meta tags, headings, and content with carefully selected keywords.
#2 Mobile-Friendly Design:
With the increasing dominance of mobile users, your Indian WordPress expert can ensure that your website is responsive and mobile-friendly to provide an optimal user experience. At Innomax, we provide our clients with only responsive (mobile-friendly) website designs.
Below are a few things that your WordPress developer in India can do to make your website responsive:
- Embrace responsive web design to adapt to various screen sizes.
- Prioritize the mobile version during the design process.
- Optimize the layout for easy navigation and readability on smaller screens.
- Ensure fast loading speed by optimizing images and minimizing server requests.
- Use thumb-friendly buttons and menus for easy interaction.
- Choose readable fonts and sizes for effortless content consumption.
- Avoid Flash content and use mobile-friendly alternatives like HTML5.
- Compress images to improve performance without sacrificing quality.
- Simplify and optimize forms for a smooth mobile user experience.
- Regularly test your website on different devices and browsers for consistency.
#3 Fast Loading Speed:
Indian WordPress experts recognize that website speed is a critical SEO factor. Therefore, they would implement techniques such as caching and image optimization to enhance loading speed. Enhanced loading speed means better rankings on search engines.
Your WordPress developer can optimize the loading speed in below ways:
- Choose a reliable and fast hosting provider.
- Utilize a lightweight and well-coded WordPress theme.
- Install a caching plugin to store static content and reduce server load.
- Compress images without compromising quality using plugins or online tools.
- Enable GZIP compression to reduce file sizes and improve loading times.
- Minify CSS, JavaScript, and HTML files to reduce the number of HTTP requests.
- Utilize a content delivery network (CDN) to distribute website content to servers closer to users.
- Optimize and limit the use of external scripts and plugins.
- Enable lazy loading to load images and videos only when they become visible to users.
- Regularly clean and optimize your WordPress database to improve overall performance.
#4 Strategic Internal Linking:
To improve website navigation and SEO, a professional Indian WordPress builder would create a logical internal linking structure that interconnects relevant pages.
#5 Content Quality:
High-quality, informative, and engaging content is a priority for WordPress experts in India. They understand that valuable content attracts and retains visitors. There are many WordPress developers in India who work with the content writers to ensure that your website has SEO-oriented content.
#6 Image Optimization:
Your Indian WordPress developer can also optimize images to reduce file sizes without compromising on quality, improving website performance. It helps your website to secure higher rankings on search engines.
#7 SSL Implementation:
To enhance user trust and SEO rankings, WordPress developers implement SSL certificates to secure their websites.
#8 XML Sitemap:
Indian WordPress designers can also generate and submit XML sitemaps to search engines, aiding in efficient crawling and indexing.
#9 Social Media Integration:
Recognizing the importance of social signals for SEO, your Indian developer can also integrate social media buttons and encourage social sharing.
#10 Schema Markup:
WordPress developers in India implement schema markup to provide search engines with structured data, enhancing the display of rich snippets in search results.
#11 URL Structure:
SEO-friendly and descriptive URLs are created by Indian WordPress web makers to improve indexing and user readability.
#12 Meta Descriptions:
Your Indian WordPress designer can also help you to craft compelling meta descriptions to improve click-through rates in search engine results.
#13 Canonical URLs:
To avoid duplicate content issues and consolidate ranking signals, your web developer can set up canonical URLs.
#14 Caching and Compression:
WordPress builders in India implement caching and compression techniques to optimize website performance and speed.
Benefits of activating caching & compression on your WordPress website:
- Caching reduces server response time, improving page load speed, which is a crucial SEO ranking factor.
- Compressing images and files reduces their size, leading to faster loading times and better user experience, benefiting SEO.
- Faster loading speeds result in lower bounce rates, which positively impact SEO rankings.
- Caching reduces the need for repeated server requests, conserving server resources and improving site performance.
- Improved site speed from caching and compression encourages search engines to crawl and index more pages, boosting SEO visibility.
- Users are more likely to share and link to fast-loading pages, which contributes to higher SEO rankings.
- Reduced page load times lead to a better user experience and increased dwell time, which can positively influence SEO.
- Google considers site speed as a ranking factor, making caching and compression essential for SEO success.
- Caching and compression improve site performance on mobile devices, where site speed is crucial for mobile SEO rankings.
- A well-optimized website with caching and compression attracts more organic traffic and enhances its overall SEO performance.
#15 Google Analytics Integration:
Integrating Google Analytics allows you to monitor website traffic and user behavior for informed decision-making. Every professional WordPress developer in India would assist their clients in the integration of necessary web analytic tools like Google Analytics.
Why should your WordPress developer integrate Google Analytics?
- To create and monitor custom reports to analyze SEO performance.
- To utilize Goals and Ecommerce tracking to measure conversions and ROI.
- Use the Acquisition report to identify the most effective traffic sources.
- Monitor organic search traffic and keyword performance in the “Search Console” report.
- Analyze user behavior with the “Behavior Flow” report to improve site navigation.
- Identify high bounce rate pages and optimize them for better user engagement.
- Use the “Site Speed” report to optimize loading times for improved SEO rankings.
- Track and analyze the performance of your SEO efforts with the Landing Pages report.
- Monitor and compare SEO trends over time with the “Date Comparison” feature.
#16 Google Search Console:
Indian WordPress experts can help you to verify your website with Google Search Console to gain insights into performance, index status, and errors.
#17 Robots.txt:
WordPress experts in India utilize robots.txt files to control search engine crawlers’ access to specific parts of their websites.
#18 Regular Updates:
To maintain website security and performance, your Indian WordPress developer can ensure that your WordPress software, themes, and plugins are regularly updated.
Recommended post: Read this before hiring a WordPress developer in India
How much does a WordPress expert in India charge to create a website?
The cost of hiring a WordPress expert in India for website creation varies based on factors like complexity, page count, and additional functionalities. Skilled WordPress developers charge hourly rates ranging from $10 to $50. A basic informational website may cost $300 to $1000, while custom feature-rich sites range from $1000 to $5000+. Discussing project specifics with the developer is essential for an accurate quote. Hiring a WordPress expert in India guarantees cost-effectiveness without compromising quality.
What should you check before hiring WordPress developers in India?
Hiring a WordPress developer in India requires careful consideration to ensure a successful and smooth website development process. Here are ten essential factors to check before making your decision:
- Portfolio: Review their past projects to assess their expertise and style.
- Experience: Look for developers with a proven track record in WordPress development.
- Reviews and Testimonials: Check client feedback to gauge their reliability and professionalism.
- Technical Skills: Verify their proficiency in WordPress, coding languages, and plugins.
- Communication: Ensure clear and prompt communication for effective collaboration.
- Pricing: Compare quotes to find a balance between cost and quality.
- Project Timeline: Discuss realistic timelines for completion.
- Support and Maintenance: Inquire about post-development support and maintenance services.
- Security Measures: Ensure the developer prioritizes website security.
- Client References: Seek references to validate their credibility and client satisfaction. By vetting these crucial aspects, you can hire a competent WordPress developer who aligns with your project requirements and delivers exceptional results.
