There is no doubt that effective SEO starts with a healthy website. If a website is not healthy & SEO-friendly, no matter how much off-page SEO volume has been done, it will not yield the desired results. Therefore, every professional SEO specialist or agency in India typically begins by optimizing their clients’ websites.
However, you may find a few SEO companies in India that will recommend having your website repaired by your web developer. Or even worse, they may ask you to pay them to fix on-page SEO issues on your website. Stay away from these so-called SEO companies.
In this blog post, we have shared a few primary reasons why every SEO agency should also provide web development services (for website optimization) to their clients as a part of their SEO package.
Let’s start.
#1 On-page SEO Starts With Code
An SEO agency has to get its hands dirty with coding. This is why most professional SEO companies have an in-house web development team. Surprisingly, many SEO agencies in India still lack a basic understanding of website coding. It’s still a big question mark: “How can an SEO company rank a website without optimizing it?“.
Below are some of the basic yet effective on-page SEO activities that every website must comply with:
- Minify CSS, JS, and HTML files
- Compress images via code or plugins
- Write clean, valid W3C-compliant HTML
- Implement 301 redirects via .htaccess
- Implement lazy loading for images
- Enable browser caching in server config
It is therefore necessary to hire only those SEO consultants in India who also have in-house web developers and designers.
#2 Mobile Optimization = Better SEO
For any website to rank higher on search engines, it has to be mobile-friendly or responsive. This is where the web development expertise of an Indian SEO agency comes in. The web development team of your Indian SEO company can check and fix the responsiveness of your website.
Why should a website be responsive?
- Google primarily uses the mobile version of your site for indexing and ranking.
- Mobile-friendly websites provide a better user experience by offering optimized navigation, readability, and usability on smartphones and tablets.
- Responsive websites have a lower bounce rate, which is a positive ranking signal.
- Mobile-optimized sites tend to load faster, which Google considers a key factor in SEO ranking.
- If your site is mobile-optimized and your competitors’ are not, you gain a clear SEO edge.
#3 Enhanced Speed = Improved SEO
Loading speed is yet another crucial factor that determines the SEO value of a website. If your website is loading too slowly, no matter how good your SEO provider is, search engines won’t rank your website because of its lagging speed. Only professional web developers can troubleshoot and ensure that your website loads quickly. Therefore, before hiring an SEO provider in India, verify whether they have an in-house web design team.
How can a web developer fix the loading speed of your website?
- Minify CSS, JavaScript, and HTML files
- Compress and optimize all image files
- Enable browser caching via server configuration
- Implement lazy loading for images and videos
- Reduce HTTP requests and server calls
- Use asynchronous loading for JavaScript files
- Optimize database queries and clean unused data
#4 Fixing Crawling Issues
Another crucial on-page SEO activity to improve your website’s rankings is to check and troubleshoot any crawling errors.
Below are some of the common examples of crawling errors that the web development team of your SEO agency can fix for you:
- 404 Not Found – Page doesn’t exist.
- 500 Server Error – Problem on the server side.
- DNS Errors – Domain name issues block crawlers.
- Robots.txt Blocking – Important pages are disallowed from indexing.
- Redirect Errors – Broken or endless redirect loops.
- Soft 404 Errors – The page returns an HTTP status code of “OK” but displays error content.
- Timeouts – Crawlers can’t access the site in time.
- Blocked Resources – JS, CSS, or images are inaccessible to bots.
