Planning to build an e-commerce website for your small business & need expert advice?
Here you are.
In this post, we will share 11 well-known but key secrets to developing a great website for your small business.
#1 Go Minimalist
A simple & neat website always wins over a clumsy and messy web design.
Make it easier for visitors to know about your company, services, and products in an intuitive way.
The more complicated an e-commerce website design is, the higher will be the chances that the users will quit immediately without making their purchases.
#2 Display Contact Information Throughout
Let your e-commerce store become the face of your business. Build trust with your website visitors by displaying your contact details at a prominent location on your website.
Studies have shown that most e-commerce sales are lost because of the inability of customers to view the whereabouts of the business.
#3 Show A Search Bar
If you really want to make your user’s journey easier, do include a search bar throughout your website so that the confused users can always search for the products they have been looking for.
#4 Optimize For Browsers
Your website works well on your browser. Great! But have you thought about how your website looks on other browsers especially some of the major browsers that you don’t use and perhaps, your targeted customers use?
Do make sure that your e-commerce website looks good on all the major browsers including but not limited to Internet Explorer, Firefox, Chrome, and Safari.
#5 Optimize For Devices (Responsiveness)
Similar to the browser’s compatibility, having a responsive website that is compatible with all the devices such as mobiles and tablets, is a must now.
Given that more than 60% of the users access their social media accounts using their handheld devices, it becomes imperative that every e-commerce website must have a responsive web design because social media is one of the most effective mediums to attract traffic to any online store.
#6 Speed Is Important
At the age of 4G, who wants to wait? Right?
Imagine that you want to buy a pair of shoes or a wristwatch from any e-commerce website that’s taking forever to load the web pages.
What are the chances that you will still wait for it to load the webpage?
What are the chances that you will still buy from this website assuming that it may take more time to complete the whole shopping process?
Most of the users will simply quit, immediately. Don’t let this happen to you. Optimize your e-commerce website for its loading speed.
#7 Hire Reliable Web Developers
This is perhaps the most important piece of advice because you always want your website to look better than your competitors and your web developer can help you to achieve this goal.
Don’t worry if you think that it costs a lot to hire a reliable & experienced web developer.
You can easily find and hire an affordable website developer in India who can help you not only to build your e-commerce store but can also assist you gradually to make your website stand out and increase your sales.
#8 Security Is Vital
The security of a website is as important as its existence. Especially, when it comes to an e-commerce website, it’s imperative to take care of its security.
This is the reason, we always recommend hiring a professional & experienced web developer in India who can take care of your website’s security efficiently.
#9 Maintain Your Website
Website development is not a one-time event. Instead, it’s an ongoing process. Therefore, every small business must have a provision to maintain & update their website in long term.
Why e-commerce website maintenance is so important?
A. It helps your users to view updated information, always.
B. It helps your website to rank in the top positions of search engines because all of the major search engines love websites that are updated regularly.
C. When you hire a web developer to maintain & upgrade your website, there are fewer chances that your website gets infected with viruses & malicious codes
If you are thinking about the cost involved in hiring a web developer just for maintaining your website, don’t worry. There is a wealth of Indian web developers from whom you can hire and maintain your website at affordable prices.
#10 Design A Content Strategy
Since small businesses do not have enough budget, like big boys, to market their websites, a perfect content strategy can be helpful in getting quality traffic to the website.
All you need is, to engage professional content writers who can create interesting yet SEO-oriented content to be posted on your website regularly. Do this consistently for 6 months and you will see the results.
It has been proved that the websites that blog regularly get 50% more traffic & conversions organically over the websites that don’t blog.
#11 Use Analytics
Integrating web analytics scripts takes a few minutes for your web developer, but it can really help you a lot in determining the users’ behavior on your website. In other words, analytics systems like Google Analytics help you to know how your users interact with your website.
With better awareness, you can make better choices and with better choices, you can get better results.