Building an e-commerce website is not challenging or expensive. You can easily hire a website designer in India and create your online store. But the most challenging part for any online business is to get quality traffic on their website.
Do you have an e-commerce website and looking for some ways to improve your traffic and sales? If yes, then you must consider optimizing your e-commerce store for search engines.
Yes, SEO is one of the best mediums to get organic & relevant traffic to your website. Here are but a few benefits of SEO:
- SEO can get a higher closure rate for your e-commerce website.
- SEO is inexpensive.
- SEO helps your e-commerce business to build brand credibility.
- SEO helps your website establish awareness.
SEO For E-Commerce
Now that you know the importance of SEO for any e-commerce website, let’s have a look at some of the tips that can get your website on the top pages of search engines and attract more traffic to it.
#1 Decide on the profitable keywords
The first step to start any SEO campaign is to set up a list of targeted & profitable keywords.
What are profitable keywords?
The keywords that get you more traffic & conversions rather than just traffic are known as profitable keywords.
How to determine profitable keywords for your e-commerce website?
- Research your competitors’ websites.
- Use some of the reliable SEO tools like Keyword Tool.
- Use Google Keyword Planner
- Have a look at your past search queries report, if your website is not new.
- Hire an SEO company or SEO expert to help you derive some profitable keywords for your website.
#2 Avoid Duplicate Content
In the case of e-commerce websites, where we have hundreds and sometimes even thousands of products, there could be some chances that some of the webpages may have the same content.
Having the same content on different pages of your website could be harmful to SEO. Therefore, you must identify such pages with duplicate content and fix them by writing unique texts for each webpage.
There are several tools through which you can find duplicate content on your e-commerce store. For example, https://www.seoreviewtools.com/duplicate-content-checker/
#3 Optimize Product Descriptions
The product description is one of the areas that you can utilize for optimizing your web content for search engines.
Here are some important tips to write a product description:
- Include your targeted keywords within the product description.
- Include long-tail keywords.
- Include frequently asked questions or phrases within your product description.
#3 Optimize Product Images
If you manage an e-commerce website and just keep uploading the product images without adding their “alt tags”, you may be making a big SEO mistake.
Next time, when you upload any product image(s), do make sure to input targeted yet relevant keywords as their alt tags.
Not only this, but if your e-commerce store already has hundreds of product images that don’t have their respective alt tags, you must consider optimizing them too. It could be a bit time-consuming but it will definitely pay you back.
#4 Optimize Webpage URLs
Optimizing webpage URLs for search engines or creating SEO-friendly URLs is another important step that you must take to improve your SEO rankings.
eCommerce may have hundreds or thousands of products and several product categories too, it makes sense to create logical URLs based on the hierarchy of your products and categories.
How do optimized URLs help in SEO?
Optimized URLs can help search engine bots to understand your web pages and crawl the web pages of your e-commerce store.
You may also need to hire your web developer if there is no option on your website to manage the URL structure.
#5 Avoid Broken Links
A link that doesn’t lead to any webpage, is known as a broken link. A broken link, when clicked, usually shows a “404 page not found” error.
Broken links can damage not only the SEO of your website but also affects the user experience badly.
Again, there are several online tools available for you to identify broken links on your website. For example, https://www.brokenlinkcheck.com
#6 Meta Tags Optimization
Optimizing meta tags is a basic yet effective activity that must be done before you even launch your e-commerce store. An important thing to note here is that each webpage of your online store must have unique meta tags.
Duplicate meta tags on an e-commerce store can really affect its SEO.
#7 Website Loading Speed
A slow-loading website is disliked not only by the users but also affects its SEO badly.
How to check the loading speed of any website?
You can use any free tool such as https://tools.pingdom.com to determine the loading speed of your website.
Is your website loading slowly? Get it fixed today.
A website with an optimized loading speed can help you in:
- Enhancing user-experience.
- Improving SEO rankings.
Recommended post: 7 Ways to speed up your WordPress website
#8 Responsive Website Design
Search engines like Google have officially mentioned that they prefer to rank websites that have responsive designs.
How to check the responsiveness of any e-commerce store?
Here’s the link https://responsivedesignchecker.com/
If you find that your website is not responsive, hire a website designer to make your website mobile-friendly or responsive.
Recommended post: What are the benefits of responsive website design
Optimizing a website for search engines is as important as its development. Therefore, you must seriously consider SEO for your e-commerce store.
If you don’t have time to manage the SEO of your website, don’t worry. There are a lot of SEO companies in India that can help you to rank your website in noticeable positions in search engines.
The most interesting thing is that the SEO cost in India is very reasonable.