For many business owners, the idea of building a website can be a bit daunting. And understandably so.
When it comes to building a website, there are a lot of moving parts and hidden costs associated with it.
One of the top questions we hear from entrepreneurs is, “How much does a website cost in India?” If you’re looking for an answer to this question, you’ve probably heard all sorts of different answers.
But there are some things that can affect the price of your new site.
Here’s a look at 11 common website design mistakes that increase cost and how you can avoid them.
#1 Ignoring mobile compatibility
In today’s world, where most people check their phones every five minutes, it is important to make sure your website is mobile-friendly.
In the last couple of years, mobile compatibility has become increasingly important.
If your site isn’t mobile-friendly, you’re going to lose potential business. The good news is that it’s not too late to start working on your mobile compatibility.
Recommended post: 6 Reasons why your eCommerce should have a responsive design
#2 Hiring wrong web designers
Hiring the wrong website designer is a huge mistake. When you hire someone who has the right skills and experience, they can do a great job for you and you’ll look good in the process.
Hiring the wrong website designer can be a mistake.
If you’re not a designer, hiring the wrong web designer can be very costly.
The wrong designer can make your site look cheap and amateurish, making people think you don’t know what you’re doing.
If you are not sure about hiring the right website developers to create your website, you can also consider hiring Indian website builders who can develop a professional yet affordable website for you.
Recommended post: 8 Things to check before hiring a web programmer or coder in India
#3 Ignoring local SEO opportunities
It is crucial to make sure your website is search engine friendly as well. Getting your website to rank high on Google is a major part of your marketing strategy.
It’s reported that around 15% of Google searches are local searches.
That means that more than one in every seven searches is someone looking for a business that’s nearby.
Given this scenario, it’s even more than important for your Indian website builder to build an SEO-friendly website.
#4 Poor user experience
There are so many ways for your website to fail, but one of the most important is a poor user experience.
Your users may have high expectations in terms of the user experience and if you can’t meet those expectations, it can be an expensive mistake.
A bad user experience can damage your reputation for which you may have to pay.
If a customer has a bad experience with your website, it could damage your brand and make them less likely to return.
Recommended post: 6 Tips to improve the user experience on your website
#5 Selection of platform
The more complicated the design of your website, the more expensive it will be to maintain.
If your website has to be completely custom-built, rather than using a content management system like WordPress, then it will cost more money to have it designed, built, and hosted.
To save your website development cost, you can consider using a CMS like WordPress to create your website.
Recommended post: Why CMS & which CMS should you choose to create your eCommerce website
#6 Poor navigation
Great design isn’t just about pretty pictures – it’s also about how easy a website is to navigate.
Good navigation is essential for usability and a major factor in conversion rate optimization.
A poor user experience can be an expensive mistake because users don’t have the patience for it. If they don’t get what they’re looking for the first time, they’re going to leave.
Hire an Indian web design company to create a website with well-structured navigation.
Recommended post: 5 issues your website’s navigation menu may have and how to fix them
#7 Unnecessary complexity
Creating a simple and elegant website is the first step to building an online presence.
The more complicated and crowded your website is, the harder it can be for users to navigate.
It could be a big mistake at your website developer’s end if your site looks too complicated for the uses to browse through.
#8 Poorly configured hosting
Once you’ve set up a website and have been publishing your content, you’ll want to make sure that you have a good web host.
This is especially true for e-commerce sites where you can’t afford to lose customers because they can’t find their way around your site.
If you are a newbie, you may face challenges in hiring a reliable web hosting company to host your website.
But you can always rely on your Indian web design team to help you choose a professional web hosting company for you.
In the early days of the Internet, website owners would do anything and everything they could in order to rank well in search engines.
This included over-optimizing their websites and stuffing them full of keywords for the sole purpose of getting high rankings.
But now, if you over-optimize your website, you may have to pay for it in the long run because it can ruin the SEO-ability of your website.
#10 Lack of optimized content
The best way to ensure that your website is performing well is to have a strong content strategy in place.
Creating optimized content is a long and hard process, but if you don’t do it, your website is going to suffer.
Optimized content is absolutely crucial for any website.
Optimized content is the content on your website that is written to include keywords, terms, and phrases that potential customers are searching for online.
By including these keywords, you’re increasing your website’s chances of being discovered on search engines like Google.
#11 Lack of planning
When it comes to the design of your website, planning is one of the most important things you can do.
It takes time to plan the design of your website, so if you don’t plan the design beforehand, you could end up having to pay more money down the line.