Did you know?
Most online buyers use their mobile devices to browse & purchase products. Having said this, it becomes even more important to have a responsive eCommerce website.
But just having a mobile e-commerce website is not enough to grow your sales. You must ensure that your website has a seamless checkout process for your potential customers.
In this blog post, we are going to share 6 tips that your web developer can implement on your responsive e-commerce website to get more conversions.
#1 Short Checkout Form
Nobody wants to fill out lengthy forms on mobile phones.
Therefore, it doesn’t make sense for webmasters to ask for additional information from their customers.
In other words, you must always try to keep the checkout forms on your mobile e-commerce website short & sweet.
If you have an e-commerce website that attracts a lot of traffic but not getting enough sales from them, try this trick and you will definitely see great results.
Hire a web developer who can help you to fix the checkout form on your online store. This small investment is surely worth trying.
#2 Show Progress Bar
Even if you need to ask for several details from your customers (because of the nature of your business or products), you can show a progress bar on the top of the forms.
The progress bar will help your customers to know about their current status and the estimated remaining time to complete the checkout process.
#3 Guest Checkout
Don’t force your customers to register on your website in order to make a purchase. Whether it’s a mobile version or a PC version of your e-commerce store, having an option to checkout as a guest will definitely yield more sales.
Why guest checkout is important?
Let’s face the fact that we all are busy & most importantly we don’t want to spend our time signing up with multiple websites. Given this scenario, it makes send to allow your buyers to checkout as a guest without having any need to register.
#4 Increase Buttons Size
Because of the mobile’s limited screen size, sometimes, it becomes difficult for the device users to click small buttons.
Especially in the case of e-commerce websites, where you can’t afford to lose even one single interested customer, it’s very important to use the appropriate size of buttons on the checkout forms.
Although most professional web designers would always use the appropriate size of buttons for every responsive e-commerce website that they build, still you must also ensure that all the buttons are easy to read & tap.
It’s even better to stretch the button width across the screen so that the button looks tempting to click and complete the payment/checkout process.
#5 Increase Form Fields Size
Again, during the checkout process, the users are required to input their details like billing information, shipping information, and so on. Don’t make your users zoom in on the screen in order to see the form labels and input their details in each form field.
The best solution to this problem is to have enlarged size of input fields of your checkout form so that it becomes easier for your potential customers to tap and enter their details.
#6 Show Clear Messages
You must have come across several responsive websites where you take some action or click any button but you are shown a clear message about whether your action has been executed successfully or not.
Let us take some of such instances.
When the users on your website enter the wrong format of email or phone number, do ensure that they see the error message clearly.
Or when they fill out the whole checkout form and click the submit button, you must show an appropriate message to them that they will be redirected to a payment page where they can pay and will return back after successful payment.
Believe it or not, optimizing your eCommerce website for mobile can really grow your revenue exponentially.
Don’t give it a second thought. Hire a web developer in India and get your eCommerce website optimized for mobiles.