If the primary objective of your website design is to get more leads from potential customers, you must pay attention to the forms on your website.
The forms should be designed in a way that is easy for users to fill out and submit. Additionally, the forms should be engaging and capture the user’s attention.
In this blog post, we have shared 9 tips for you or your website developer to take care of for getting leads from your potential clients.
Let’s get started!
#1 Position the form above the fold
Your website builder must place the forms of your website above the fold. This makes it easier for your users to view them and fill them out. By placing your forms above the fold, you are ensuring that users will see them and be able to easily fill them out. This is important because if users have to scroll down to find the forms, they may be less likely to fill them out.
The location of a web form on a website is important for getting more leads because it can affect how easily visitors can find and fill out the form. If the form is buried on a page or hidden behind links, visitors may have difficulty finding it and may be less likely to fill it out.
However, if the form is prominently displayed on the website and easy to find, visitors are more likely to take the time to fill it out. Therefore, it is important to consider where to place a web form on a website in order to maximize the number of leads that it generates.
#2 Use fewer form fields
It is important to keep your website form as short as possible. The fewer fields there are, the better. This will help to ensure that your visitors can easily and quickly fill out the form, without becoming overwhelmed or frustrated. Keeping the number of fields to a minimum will also help to improve your website’s conversion rate.
There are a few reasons why you should try to keep the number of fields on your website’s forms to a minimum.
First, having fewer fields makes it less likely that users will make mistakes when filling out the form.
Second, fewer fields mean that the form will take less time to fill out, which is important if you want users to actually complete the form.
Finally, shorter forms are simply easier for users to navigate and understand, which can help increase the overall usability of your site.
#3 Create a strong call to action
A strong call to action is an essential element of any effective website design. By including a clear and concise call to action on your site, you can encourage your visitors to take the next step in the sales or marketing process. Ultimately, this can lead to more leads and conversions for your business.
When crafting a call to action for your website, your website developer must make sure to keep it simple and direct. Also, your developer must use language that is easy to understand and motivate your audience to take action. Most importantly, your call to action should stand out from the rest of your web content so that visitors can’t miss it
#4 Take care of mobiles
When working on your website design, your developer should take care of the responsiveness (mobile-friendliness) of the forms so that mobile users can also fill out the forms easily. This is important because a large percentage of internet users are now accessing the internet through their mobile devices.
If your forms are not responsive, then those users will not be able to use them and you will lose out on potential customers or leads.
There are a few key reasons why it’s so important to have responsive forms on your website. First, it ensures that your site is accessible to users on all devices.
Second, responsive forms improve the user experience by making it easy for users to input information on any device.
Finally, responsive forms can help you capture more leads and conversions by making it easy for users to fill out forms on your site.
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Recommended post: 6 Best practices to ensure the responsiveness of your eCommerce store
#5 Guarantee Privacy
The forms on your website should have a short privacy statement that you won’t share the users’ details with anyone.
By having a privacy statement, you are letting the user know that their information is safe with you and that you will not be sharing it with anyone else. This can help to build trust between you and the user and can encourage them to fill out the form.
#6 Tell users what happens next
After the users submit your website’s form, they must see a confirmation message along with the next step that you will follow. For example, you can mention that you will contact them back shortly.
By seeing this message, the users will know that their submission was successful and that you are taking the necessary steps to follow up with them. This helps to create a sense of trust and reliability between you and the users.
#7 Create a beautiful form
Your website’s form design should be both visually appealing and functional. Its layout should be consistent with the overall look and feel of your site, making it easy for users to navigate and complete the form. By taking the time to create a well-designed form, you can ensure that your visitors have a positive experience on your site and are more likely to complete the form.
A website developer can create a beautiful web form by considering the following factors: layout, color, typography, and usability.
Layout:
The layout of a web form should be easy to understand and use. The form should be divided into sections so that the user can easily fill out the required information.
Color:
The color of a web form should be easy on the eyes and not too overwhelming. A web designer can choose a color scheme that compliments the overall look of the website.
Typography:
The typography of a web form should be legible and easy to read. The designer can choose a font that is appropriate for the website and make sure that the text is large enough to be easily read by the user.
Usability:
A webform should be easy to use and navigate. The designer can test the form to ensure that it is functioning properly and that the user can easily find all of the information they need.
#8 Highlight errors clearly
Highlighting the form validation errors is one of the best ways to help users rectify their entries and resubmit the form. By pointing out where they went wrong, users can quickly fix their mistakes and avoid frustration. This simple measure can go a long way in improving the user experience.
#9 Check on different browsers
A website designer should always test the webform for all browsers to ensure that users can easily access and submit the form, regardless of their browser type and version. This is important because it ensures that everyone can use the website and its features, without any issues.
There are a few different browsers that your developer must check your website on. These include Google Chrome, Mozilla Firefox, Microsoft Edge, and Safari. Each browser has its own unique set of features, so it’s important to test your website on all of them to make sure everything is working properly.
