The website is the face of your consultancy business. It’s the first thing that people will see and it’s the first thing that they’ll form an impression of you and your business on. For that reason, it’s important to make sure your website looks professional.
A website for a consultancy business needs to convey trust and professionalism. Make it easy for clients to find out more about you and your services, and make it easy for them to contact you.
In this blog post, we have shared 7 basic yet essential features that your website should have.
Before we talk about the essential features that your consultancy website design must have, let’s see why do you need a website and how can your website boost your consultancy business.
Why do you need a consultancy website?
- A consultancy website gives you the opportunity to showcase your skills and your experience.
- It’s an opportunity to show people who you are and what you can do for them.
- It’s also a way to show off your portfolio and your work.
- You can establish your brand as an authority with the help of a website, especially if your website has a blog.
How can a website help your consultancy business?
- You can reach a mass audience.
- You can expand your business globally.
- You can get leads & conversions from your website.
- You can grow your business by optimizing your website for search engines and getting quality traffic from them.
Here are 7 essential features that your consultancy website should have.
You need to be able to update your website without having to rely on a developer to make changes to it.
A content management system is the best way to do this because it allows you to update your website and all of its content without having to pay someone to make those changes for you.
The best part of a CMS website is that it’s cost-effective. You don’t have to spend a fortune to create a CMS website because most of the CMS platforms are free to download and use.
There is an abundance of website developers in India who work on CMS platforms such as WordPress, Drupal, etc.
Recommended post: 6 Reasons to choose WordPress CMS for your website development
#2 Contact form
Contact forms are essential for any consultancy business looking to interact with its customers.
A contact form is a crucial tool for your consultancy website.
Not only does it allow your website visitors to request your services, but it also allows you to capture their information so that you can send them updates about your business or services.
Therefore, you must make sure that your web developer has integrated the forms appropriately on your consultancy website.
Not only this, but you must also test all the forms of your website to ensure that they are working properly and all the necessary validations have been added by your developer.
#3 Live chat
Live chat support on your website makes a huge difference to your conversion rates. It’s easier for your visitors to ask questions and get answers from a live person than it is from a FAQ page or a contact form.
A live chat tool can also help to reduce the number of support tickets you receive because FAQs are much quicker to answer than support tickets.
Luckily, there are several plugins or modules that your website builder can use to add live chat support and most of these plugins are either cost-effective or available for free.
You may also integrate a WhatsApp widget on your consultancy website to enable your visitors to get in touch with you.
In order to attract customers, you need to show up in search engines like Google and Bing, so SEO helps you achieve that.
SEO helps you to rank your website on the noticeable positions of search engines when your potential buyers or customers are looking out for your services or products.
Search engine optimization (SEO) is a great way to build awareness of your consultancy and to get new potential clients to your website.
SEO is a key part of any website and especially important for a consultancy website because you want to make sure that you’re getting found when people are looking for the services you offer.
Caching refers to the process of storing files on a server for a certain amount of time. When a user requests a file, the file is retrieved from the cache.
The purpose of caching is to reduce latency on a website. Latency is the amount of time it takes for a page to download.
There is no excuse for a website being slow. To have a fast website you need to have a good computer, a good hosting service, and you need to make sure your site is properly coded.
There are a lot of easy ways to speed up your website without having to hire someone to do it for you.
Recommended post: 7 Effective ways to improve the loading speed of your WordPress website
A blog is an essential component of a consultancy website because it provides useful knowledge for your clients.
If you’re a consultant, your clients want to know that you’re an expert in your field, and a blog is a perfect way to demonstrate that you are.
Additionally, a blog can also help you to get more traffic on your website from the search engines.
Blogging is also a great way to build an audience and generate leads. If you have a blog, you can use it as a platform to promote your products and services.
You can also use your blog to promote your other social media accounts, and you can use it to drive people to subscribe to your email list.
Recommended post: 8 Benefits of blogging for your eCommerce website
A call to action (CTA) is a button or link placed on a web page that directs visitors to a specific location, such as a sales page, registration page, or another landing page.
CTA is a powerful tool to increase click-through rates, resulting in more leads and sales.
A lot of people don’t realize how important a call to action is.
A call to action has to be carefully placed on your consultancy website because it’s the most important thing you can do to bring in leads.