Do you manufacture or trade in industrial products and looking to grow your sales & revenue?
Get a profitable website.
Creating a profitable website is totally different from a basic website. You can use your website to serve your customers and find new customers as well.
How can a website help your industrial products business to grow?
- You can showcase your products online.
- You can make your brochure available 24/7 for your potential customers.
- You can encourage your users to get in touch with you to enquire about your products.
- You can integrate your leads with email sending software to keep your customers informed about any new offers or products’ arrival.
In this blog post, we have shared 7 essential features that your industrial products website should have.
Let’s get started!
#1 Product brochure
It’s important to create a section for your potential customers to view your offer’s products range.
Adding a product brochure to your industrial website helps sales because it gives your customer more information about the product and it can help them to decide whether they want to buy your product or not.
You can create a comprehensive section to display your products along with their details like name, description, purpose, and technical specifications.
You can also ask your web developer to allow you to upload pdf brochures for each product so that your customers can view or download them.
#2 Send enquiry button & form
When visitors are viewing your products online, you want to make it as easy as possible for them to get in touch with you.
An enquiry form allows you to stay in contact with potential customers and grow your business
This could be perhaps one of the most important features of your website.
The enquiry button is a tool to get more enquiries for your industrial products website.
This button can help you to send an enquiry form to your email id from your website.
Your website builder can show a button on each product’s detail page. When clicked by the users, this button will open up a form for the users to fill and send their enquiry for any specific product.
This feature will help you to grow your leads & sales.
#3 Add to cart
No, we are not talking about an eCommerce website here. An “add to cart” feature can be integrated with your corporate website as well.
If you have more than one product to sell on your website, you can add multiple products to the cart at once.
Add to cart button will help your customers to add different products and send inquiries for them together.
Your website developer can create your website following a basic architecture of an eCommerce store however there will be no payment gateway attached to it.
In your case, your developer can create a product brochure website that will allow your target audience to view all the products and send an inquiry for specific product(s).
#4 Contact form
If you have a business that sells industrial products, you’ll want to have a contact form on your website that allows people to get in touch with you. This is a great way to build relationships with customers and to get feedback on your products.
The biggest benefit of having a contact form on your site is that it gives you more insight into how people are interacting with your content.
You can find out what people are interested in, what they like, and what they’re looking for.
By adding a contact form to your site, you can also build trust with your users.
It is, therefore, very crucial for you to make sure that your website developer adds a contact form to your website.
Recommended post: 7 Major reasons for you to have a contact form on your business website
#5 Live chat
If you want to be able to connect with your customers, a live chat can help.
A live chat is a way for you to connect with your customers in real-time. This is a great way to help you build a relationship and help you to get more leads for your industrial products website.
A live chat will give you the opportunity to interact with your website visitors, and it will allow you to sell your industrial products directly to your website visitors.
In other words, a live chat tool can help you to grow your leads & sales.
Therefore, you must ask your website builder to integrate a live chat widget on your website.
Recommended post: 9 Reasons for you to integrate a live chat feature to your website
CMS (Content management system) is an essential part of any website because they allow you to control the content on your website instead of having to rely on a third party.
If you’re building a website for an industrial products business, a CMS will help you keep the content on your website up to date and allow you to manage the content yourself.
With the help of a CMS website, you can easily manage the content on your website and you can also manage the product brochure of your website.
A CMS website helps you to save your website design cost in the long run because you won’t need to hire a website developer and pay him for making minor changes to your website.
You can easily find a CMS web developer. If you are looking for a low-cost CMS website development, hire Indian website developers.
You can easily find and hire a web developer in India who can help you to create a low-cost CMS website.
Recommended post: 6 Reasons to choose WordPress for website development
On-page SEO is important for both industrial products sites and eCommerce sites.
For industrial products sites, it’s important to make sure that you have the proper title tags and meta descriptions, and that your site is properly structured using H1s and H2s.
Not all web developers are good at SEO. Therefore, you must ensure that you hire only experienced & professional web developers.
If you are on a tight budget, you can consider hiring a website design company in India that can help you to create an SEO-friendly website.