Indian web developers can help you not only to build your website at an affordable cost but can also help you to optimize your website for search engines.
Especially when you use WordPress for your website development, there are several things that a web developer can do in order to rank your website on the noticeable positions of search engines.
In this blog post, you will learn about 8 things that your Indian WordPress developer can do for your website’s SEO.
#1 SEO plugin installation
This is perhaps the first thing that your Indian web developer can do while building your WordPress website.
Installing SEO plugins such as Yoast SEO will help you not only to write meta tags for each of your webpage, but it will also help you to write SEO-oriented content based on your targeted keywords.
Here are some of the best features that you will get with Yoast SEO:
- Meta tags
- Keyword density optimization
- Sitemap creation
- Content optimization for readability
#2 Inter-linking of webpages
Inter-linking among the webpages of your site can help you in 2 ways:
- Securing better positions on search engines & getting more traffic
- Making user-experience richer & lowering the bounce rate
Fortunately, there are several plugins available for WordPress websites to interlink the webpages .
So, your web developer can easily integrate any of the available plugins that will automatically link your targeted keywords to the respective webpages, defined by you.
#3 Optimizing the loading speed
Search engines like Google consider loading speed as one of the important parameters to rank any website. Therefore, optimizing your website for loading speed is crucial for SEO.
Here, comes the assistance of your Indian WordPress developer.
Your developer can optimize the loading speed of your website so that you get not only higher rankings on search engines, but you will also be able to retain your users on the website for a longer period of time.
In other words, fast-loading websites enhance the user experience & lower down the bounce rate.
Recommended post: 7 Ways to speed up the loading speed of your WordPress website
#4 Integrating necessary trackers
For any SEO campaign to be successful, you need a robust analytic system that will help you to track & analyze in order to make necessary changes in the approach, if required.
So, here you need the assistance of your WordPress developer who can integrate the below tracking codes for you:
- Web analytics
- Conversion codes
- Heat map
- & more…
#5 Optimizing the codes
It’s not a big challenge for any website developer to build a website using WordPress.
Any developer can install tons of plugins and make the website work with several features.
But only a professional web developer can build a website that has optimized codes.
There are several ways in which a WordPress developer can optimize website codes:
- Minifying CSS
- Installing cache plugins
- Optimizing images
#6 Fixing responsiveness issues
For your website to be SEO-friendly, it needs to be responsive. Luckily, most of the WordPress themes come with responsive design. But as your website gets populated with new features every now and then, its responsiveness may get affected.
How to check and ensure that your website is responsive?
There are several tools through which you can check the responsiveness of our website. One of such tools is https://search.google.com/test/mobile-friendly
If you find that your website is not 100% responsive, you can engage a WordPress developer in India who can help you to fix this issue for you, without making a hole in your pocket.
Recommended post: What are the benefits of responsive website design?
#7 Adding a blog section
Having a blog on your website can add wings to your online business. Below are some of the major benefits of having a blog section on your website:
- You can place yourself as an authority in your niche.
- You get targeted traffic from search engines because search engines like blogs are frequently updated and have valuable information.
- A blog can serve as customer support for your business. You can answer most of the common queries that your potential customers may have.
- A blog can get you more business because you can generate demand for your products or services by writing about them on your blog.
So, if you really want to position your website on the noticeable positions of search engines, your WordPress developer can help you by creating a blog section.
Recommended post: 5 Major benefits of blogging for your eCommerce website
#8 Fixing broken links
What’s a broken link?
A link that leads the users to the “page not found” warning page is known as a broken link.
Having broken links on your website can affect not only your SEO rankings but also affects the user experience badly.
How to check broken links on any website?
https://www.brokenlinkcheck.com/ is one of the best tools to check broken links on your website.
Again, your WordPress developer can help to fix broken links on your website in order to secure higher positions on search engines.