When designing a website, most people focus on the look and feel of the website.
But when it comes to converting visitors into customers, you need to work on improving your landing page.
A landing page is a sort of sales representative for your business. If your sales representative is not good enough, it will affect your conversions in a negative way.
That’s where a web designer in India can come to your rescue.
The landing page will have a specific purpose: to persuade the visitor to take a certain action.
In most cases, the landing page should lead to the product or service.
No matter what your reasons are for creating a landing page, there are some things you need to bear in mind before you take on this project.
Let’s look at some tips to help you make a great landing page.
#1 Alignment with the brand
It’s important that your landing page design reflects the look & feel of your brand.
This is where you have a chance to sell your product or service to your customer, so you want to do it in a way that feels authentic and that resonates with your audience.
Therefore, your website builder in India must ensure that your landing page(s) must be aligned with your brand.
#2 Web design is important
The visual design of your landing page is crucial to getting people to convert. It needs to be clean, easy to follow, and have a strong call to action.
The most important thing to remember about your landing pages is that they must be visually appealing.
If your landing page looks great, then people will be more likely to stay on the page and read the text you’ve written.
#3 Using appropriate Right Words & Pictures
When your website developer is creating a landing page for your business, it’s important to use the right words and the right pictures.
For example, if you’re a fashion brand then you might want to use images of models wearing your products or pictures of your products in use.
#4 Get to the point
The landing page of your website needs to be as clear and as concise as possible & get to the point as soon as possible.
You want to communicate to people the exact message that you want to get across, and you want to do it as quickly as possible so that people don’t get distracted or lose interest.
Therefore, without making the landing page design too complicated, your website developer in India should show only important features about your products & services.
#5 Test it out
A great website designer will test out your landing page to make sure that it looks good on all sorts of devices. For example, they’ll make sure the site looks good on mobile phones, tablets, and laptops.
It’s very important that your website designer test out your landing page to make sure that it’s easy to navigate and easy to read.
#6 Know the audience
It’s important to know who your target audience is when you’re designing a landing page.
For example, if you want to sell an expensive product to a wealthy, older audience, you’ll want to design your landing page to be very high quality and sophisticated.
#7 Have a responsive design
For a landing page to be effective, it must be responsive.
This means that it will load fast on all devices.
You don’t want to frustrate your visitors with a landing page that takes too long to load or is difficult to navigate.
#8 Call to action
A landing page must have a clear call to action.
If you’re not saying what you want people to do on your landing page, then you’re leaving it up to them to decide, and that’s not a good place to be.
In other words, your landing page must have a call to action, which is a form of marketing communication that directs customers to take a specific action.
The call to action is so important because it tells your customers exactly what you want them to do next.
#9 One-page landing page
A landing page should only be one page.
No one wants to go through multiple pages to get the information they’re looking for.
If you’re offering a product or service, then the goal should be to get the person signing up for that product or service on the landing page.
Additionally, it’s important to have a landing page that focuses on one thing.
For example, if you’re providing a free service, the landing page should be about the free service and the free service alone. If you’re selling a product, then the landing page should be about the product and the product alone.
So, you must request your Indian website builder to create a one-page landing page that must be focused on a single service or product.