If you’ve been running your website for a while, it may be time for a redesign.
Website redesigning is important because you need to make sure your website is up to date.
When do you need to redesign your website?
- If your website design is outdated.
- If your website is not getting any conversions.
- If you want to do a rebranding of your business.
- If your website is not performing well.
- If your website is not responsive (mobile-friendly).
- If you want to change the development platform of your website. For example, if you have a static website and you want to switch over to WordPress, it’s the right time for you to redesign your website.
A new design can help you stay on top of trends and make you feel more up-to-date and modern.
A redesign can also help you make a fresh start and a clean break from the old version of your website.
If you want to attract more customers and get more conversions on your website, you need to redesign your website with a better design and user experience.
#1 Better design
The first thing that people see when they visit your site is how it looks and feels.
If your site looks outdated and doesn’t make a great first impression, then you’re going to lose customers before they even know what you actually do.
A better design can improve the user experience, which will help you get more conversions.
In simpler words, you redesign your website, with a better design, your website can attract more customers and get more conversions.
What are some of the characteristics of a better design?
- Use high-quality images
- Use high-quality videos
- Make sure your fonts are readable
- Make sure your website is responsive
- And lastly, make sure your website is easy to navigate
It is therefore very important for you to hire only professional website developers who understand the importance of delivering a website that looks good on all the devices and browsers.
Recommended post: 6 Website design tips for a one-page site
#2 Consider SEO
SEO is an integral part of every website redesign. SEO is the practice of making your website accessible to search engines so that it can be found by people looking for your products or services.
SEO (search engine optimization).
SEO will help your website to be more visible to search engines, which will result in more traffic and more conversions for your business.
When you redesign your website, you can focus on search engine optimization so that you get more traffic and more conversions from your website.
That’s because search engine optimization is about ensuring that people can find your website when they’re looking for certain information or products.
What are some of the important things that you can consider for SEO while redesigning your website?
- Ensuring that all the webpages have appropriate SEO tags such as title, description, header, and alt tags.
- Ensuring that the new website is fully responsive.
- Adding a blog to your new website to get more traffic from search engines.
- Monitoring and fixing the website’s performance score on different tools such as GTMetrix, etc.
Recommended post: 7 Questions to ask an SEO company in India before you hire them
#3 Website performance
When you redesign your website, you have an opportunity to improve your website’s performance.
This can help you get more conversions and rank on search engines.
How can you ensure the optimal performance of your website?
Well, you can ask your website developer to make sure that:
- The loading time of your web pages shouldn’t take more than 3-4 seconds.
- The GTmetrix score of your website is good.
- Your website should have a responsive design (mobile-friendly design).
Recommended post: 5 DIY tips for you to optimize the loading speed of your WordPress eCommerce website
#4 Landing pages
A landing page is a single web page focused on a single goal.
Usually, a landing page is used to convert a visitor into a lead, but it can also be used to capture contact information for a newsletter or to collect a user’s email address to register them for a service or a mailing list.
In simpler words, a landing page is a standalone web page that’s used to persuade website visitors to take a specific action, like signing up for a webinar, downloading an ebook, or making a purchase.
When redesigning a website, consider adding a landing page.
The landing pages support your marketing & advertising campaigns and can help you to get more sales & conversions.
Recommended post: 9 Tips for your Indian web designer to improve your landing page
#5 Easy navigation
Easy navigation is vital for website design. If you can make your website easy to navigate, you’ll be able to make the most of every single page on your site to convert visitors.
Making your website navigation simple makes it easier for your visitors to find what they’re looking for.
Visitors don’t want to spend too much time on your website looking for the information they’re looking for.
In simpler words, the navigation of any website is crucial for increasing conversion rates. In fact, the easier it is to navigate a website, the higher the conversion rates tend to be.
#6 Additional features (chat, popups, etc)
– Live chat
Live chat is one of the most underrated ways to boost sales. Live chat is a great way to interact with your customers.
By being able to chat with them directly, you can find out what they’re looking for, what their problems are, and what they’re struggling with.
Having live chat on your site can be hugely beneficial when it comes to conversions. Live chat converts at a much higher rate than other channels like email or social media.
According to Monetate, live chat converts at 2.5x the rate of emails. So, when you hire a website developer, you must ask him to integrate a live chat with your website.
– FAQ & testimonials
It’s a good idea to have a section of frequently asked questions on your website. This will put your customers’ minds at ease and reassure them about your products and services.
People are more likely to buy from you if they can get their questions answered on your website.
If you have a lot of questions about your product on your site, consider adding a section called “Frequently Asked Questions” or “FAQs” on your website.
People are more likely to buy from you if they can get their questions answered on your website.
Testimonials are one of the best ways to sell your products because they provide social proof.
Social proof is the idea that people are more likely to trust something or someone if their peers trust it or them. People are more likely to convert if they see that other people have trusted you with their money.
– Videos
Adding videos to your website can increase the length of time people spend on your site and it can also increase the likelihood that they’ll convert into a customer.
People who watch a video on your site stay on your site for longer and they’re also more likely to purchase something than people who don’t watch a video.
– Popup
Popups can be a great way to get more sales from your website. Popups are a great way to get a customer’s attention and drive them to take a certain action, whether it’s to sign up for a newsletter, download a free eBook, or take a specific action on your website.
