Dropshipping is a great way to set up & run an e-commerce business without any investment in product manufacturing or procurement. But like every other business, the dropshipping business also requires some strategies to become profitable.
And one of the important strategies of any dropshipping business is its website development.
Your e-commerce website can either make or break your dropshipping business.
In this blog post, we’ve shared 9 tips to build your dropshipping website in order to get more sales & revenue.
#1 Auto-import of products
Dropshipping requires you to upload the product details from respective merchants’ websites to your own e-commerce store. But uploading a single product & refining it can take about 30 mins or more. So, if you are planning to have hundreds of products on your website, it may take months for you to populate your website.
Therefore, your website must have the ability to import bulk products from the merchants’ website or portal like AliExpress.
Luckily, there are many plugins & modules that your website developer can use and integrate with your dropshipping website, allowing you to import the products quickly & automatically.
To run your dropshipping business successfully, you must put more time into formulating the marketing strategies rather than putting time on non-productive tasks.
#2 Shipping/ delivery timeframe
We all know that in dropshipping business model, it may take a few weeks for the customers to receive their orders. Given this scenario, it’s very important for every dropshipping business owner to mention the estimated delivery timeframe on their website accordingly.
For example, if your supplier’s timeframe to deliver the products is 3 weeks, you can mention the delivery timeframe on your website as 3-4 weeks.
Having a clear delivery timeframe mentioned in your online store will help you to stay out of unwanted situations like disputes, order cancellation, refunds, etc.
#3 Edit the product description
Copying the exact product description from your merchant’s website may lead to several issues like content duplicity that can further affect the SEO of your website.
After you upload or import the products from your merchant’s website, you must vet the description of the products so that it’s no more cloned.
Perhaps, hiring a professional content writer would be a great idea. It may cost you some additional investment, but it’s really worth it.
#4 Robust search
A robust search feature is very important for your dropshipping website. Most dropshipping websites have dozens of categories, sub-categories, and hundreds of products.
With so many categories & products, your customers may get lost while browsing your online store.
To make it easier for your website users to search & buy their desired products, your e-commerce website must have a robust search feature.
Major benefits of a search bar on any e-commerce store:
- Increases revenue
- Shows the users what they want
- Saves users a lot of time
- Helps users make their decisions quickly
- Gives you an insight into most searched items, if you integrate it with your analytic system.
Therefore, you must ask your website developer to integrate an advanced search bar on all the web pages of your dropshipping store.
#5 One-page checkout
A complicated & lengthy checkout page is perhaps the most important reason for the high order abandonment rate on any e-commerce store.
When it takes too much time for the users to fill the checkout form, they may quit your website with the intention of never coming back.
Don’t let this happen to your website.
Ask your website builder to create a one-page checkout system & customize it to make it simple & easy to fill.
Here are the benefits of a one-page checkout system:
- Looks simple
- Reduces cart abandonment
- Increases conversions
- Saves users’ time
#6 Mobile-responsive design
Did you know?
More than 50% of online buyers use their handheld devices to search and buy their desired products.
Given this scenario, it’s even more than important to have a mobile-responsive design.
Why you should have a responsive website design?
- It caters to a wide range of audiences.
- Responsive websites are easier to rank on search engines.
- Responsive websites have higher users retention rates.
- Mobile responsive websites load faster than non-responsive websites.
Recommended post: Benefits of responsive design & how Indian website builders can help
In the case of dropshipping, your customers may have to wait for a few weeks in order to receive their ordered products. To compensate for the delay in shipping, you must offer some kind of incentive to your customers.
Below are some of the incentives that you could provide to your customers:
- Zero shipping charges
- Discount on first order
- Free gift with orders over a certain amount
- Money-back guarantee
- Discount on next purchases
- Loyalty programs
#8 Guest Checkout
When the customers use guest checkout, they don’t need to create an account with the website. This process helps eliminate the friction in the buying process and get more conversions.
Therefore, you must ask your website builders to add an option of guest checkout for your customers.
Below are 4 major reasons for your web developer to integrate guest checkout on your dropshipping store:
- Guest checkout reduced the order abandonment rate.
- Guest checkout makes it easier for mobile users to checkout.
- The users still have the option to create an account.
- It helps the users to get straight into the payment form.
Recommended post: 6 Effective ways to get more sales from mobile checkout
#9 Social media integration
Social media is a powerful tool for e-commerce businesses. It can help you to get additional traffic on your website at no additional cost.
Here are some of the reasons to include social media widgets with your drop shipping website:
- It helps you to get additional traffic when the existing website visitors share your webpages with other people.
- It boosts the SEO rankings of your dropshipping website
- It helps in the brand authority establishment of your business.