SEO (Search Engine Optimization) is an integral part of any online business plan. Although there are several off-page SEO activities that specialists and SEO agencies provide, there are several on-page SEO tasks (that need to be done on the website) that can help with SEO rankings and traffic. Fortunately, most of these tasks are covered under website maintenance services. So, when you hire a website agency in India to maintain your website, you get assistance for the implementation of some crucial on-page SEO activities that they provide under their website maintenance quotation.
If you are wondering what tasks or activities come under a website maintenance contract and that can help with SEO, we have listed eight such activities below.
#1 Speed Optimization
Speed optimization of a website is always one of the essential activities that most web agencies do when you hire them to maintain your website. When your developer optimizes your website for its loading speed, it helps with the SEO as well. Every website needs to load quickly to secure noticeable positions on search engines.
#2 Broken Links Fixing
A website that has broken links is unlikely to rank in the top search engine results. Luckily, when you hire an Indian website builder for your website maintenance, they will monitor, troubleshoot, & fix all the broken links on your website. As a result, your website becomes SEO-friendly and has a higher chance of ranking on search engines.
#3 Content Update
A website that’s updated with fresh content regularly also has a higher chance of getting potential traffic from search engines. Many website companies in India have in-house content writers who can write and publish fresh content, such as blogs or news, that will help you get targeted traffic to your website.
#4 Responsive Design
It’s a well-known fact that the responsiveness of a website is an essential signal for search engines to consider a website for ranking. On the contrary, if your website is not mobile-friendly, you may not be able to rank your website on search engines and get traffic from them. Ensuring responsiveness is another primary responsibility of a website designer when you hire them for your website maintenance.
#5 Redirects Management
Managing redirects of webpages is another task that comes under a website maintenance agreement. Appropriate webpage redirects can help in SEO of websites; however, incorrect page redirects can negatively impact the SEO value of the site. For example, if the status of any broken/deleted page of your website is 302 (moved temporarily), it will impact your SEO; however, under their maintenance contract, your Indian developer can redirect the page with a proper 301 (moved permanently) status to ensure that your SEO is not affected.
#6 Internal Links Management
Interlinking web pages is good for SEO because it helps search engines travel through multiple web pages and index them when they are linked with each other. At Innomax, when you hire us to take care of your website, we will interlink the pages and blogs of your website appropriately, which will help your website gain noticeable SEO rankings.
#7 Ensure Meta Tags
Meta tags are an essential signal for search engines to understand the webpages of a site. The more optimization you do for your meta tags, the better your search engine rankings and CTR (Click-through Rate) of your SEO listing from the search engine result pages.
#8 Monitor Downtime
If a website is down frequently, its SEO will be affected adversely. Therefore, it’s essential to monitor the uptime and downtime of your website. Tracking the website regularly is also an important task that comes under website maintenance. So, when you hire a website developer or an agency and they ensure that your website is always up and running, it will help with the SEO as well.
