Have your SEO rankings dropped recently? If yes, you may be looking for different possibilities or reasons that may have caused your website to fall from the search engine rankings. As an SEO agency in India, we have experienced several ups and downs in SEO trends and gained a sharp insight into the SEO patterns of a website.
In this blog post, we have shared a few possible reasons for a website’s dropped SEO rankings.
#1 Broken links
Too many broken links can cause your website to drop from the search engine listing, almost unpredictably and immediately. A broken link is a link that opens a “404 Page Not Found’ or “This Site Can’t Be Reached” error. Any recent significant change(s) on your website may have caused an increase in the broken links on it.
What’s the solution?
Consult a professional web developer to run a scan to find the broken links on the website. Hire a website development agency in India to save your website optimization costs.
You can check for broken links on your website through “Google Search Console”.
#2 Poor loading speed
Slow loading speed can also affect your website’s SEO value. Is your website loading too slowly? This could be another reason for a drop in your SEO rankings. Why is it so? All the major search engines, like Google, favor fast-loading websites and consider the loading speed of a website as an essential signal to rank it on their search list.
What should you do?
First, you must check with an online tool such as https://tools.pingdom.com if your website’s speed is slow. If it takes more than 5 seconds to load, then this could be a serious problem.
Hire a professional website agency to optimize your website for its loading speed. There are a few ways, as listed below, that a web developer in India can optimize websites for their loading speed:
- Minifying CSS, JavaScript, & HTML
- Enabling GZIP compression
- Configuring browser caching
- Database optimization
- Optimizing high-resolution images
- Reducing HTTP requests
- Using CDN
- Removing unnecessary CSS/JS
#3 Poor responsive design
Has any recent significant change to your website design affected its responsiveness? If yes, your website can experience a drop in search engine rankings. Just like the loading speed of a website, responsiveness is also a crucial signal for search engines to consider a website for ranking.
What’s next?
Check the responsive score of your website through an online tool like https://responsivetesttool.com/. Hire a professional website developer or an SEO agency in India that has an in-house development team to fix the poor responsive design of your website. You may have to pay a bit for this job, but it’s worth it.
#4 Website’s downtime
If your website experiences frequent downtime, it can lose its credibility and rankings on search engines. An unstable website will always face dropped SEO rankings.
How to resolve it?
- The first step is to check the website’s uptime using a reliable tool such as https://www.uptrends.com/tools/uptime. If your website is down often, you must take it seriously, as it can hurt your SEO rankings.
- Second, you must hire a professional website agency that also provides SEO services, so that they know how vital the website’s uptime is and how to fix it.
#5 Duplicate content
While managing & maintaining a website, there could be a possibility of having duplicate content (same content on multiple pages), and that’s a serious matter as far as SEO rankings are concerned.
How to fix it?
- First, you can subscribe to an online tool such as SERanking.com and check the overall health of your website, including content duplication.
- Second, you can disable or remove the pages that you don’t need and ensure that none of your web pages have duplicate content. If this sounds a bit technical for you, hire an SEO specialist.
#6 Wrong redirects
Any incorrect or wrong page redirects can also harm your website’s SEO rankings. If you have recently faced a sudden drop in your SEO rankings, have a look at the redirect score of your website with the help of a tool like SEOranking.com.
If you find some redirect issues on your website, it’s advisable to hire a professional website developer to fix them. If you are on a budget, consider hiring an Indian website builder to fix and optimize your website at an affordable price.
