When you hire an SEO agency in India, they must provide you with the maintenance of your site. Are you wondering what the similarities are between SEO & website maintenance activities?
In this blog post, we have shared a few crucial web maintenance activities that you can expect from your Indian SEO company, all at no additional cost.
#1 Code optimization
Optimizing the website code is not just a part of website maintenance, but it’s also a crucial SEO activity. Without optimizing the code, you can’t expect your website to rank on search engines.
Below are some of the tasks that the web development team of your SEO agency in India can do for your website’s rankings:
- Minimize HTML Code
- Place CSS and JS Properly
- Minify CSS and JavaScript Files
- Combine CSS/JS Files
- Reduces HTTP requests and improves speed (important for older browsers and HTTP/1.1).
- Defer or Lazy-load Non-Critical Scripts
- Improves First Contentful Paint (FCP) and Core Web Vitals scores.
- Lazy Load Images and Videos
- Add Alt Text to Images
- Enable GZIP
- Implement Browser Caching
- Use Content Delivery Network (CDN)
- Optimize Robots.txt & Sitemap.xml
- Metadata & Accessibility Optimization
- Add Structured Data (Schema Markup)
#2 Speed optimization
The loading speed of a website is a crucial signal for search engines to consider when ranking a website. Slow-loading websites are typically unable to rank in noticeable positions in search engines. As one of the leading SEO providers in India, we at Innomax always ensure that the loading speed of all our websites is optimized, taking less than a few seconds to load. Our SEO team collaborates closely with our web development team to ensure optimized speed for all sites for which we provide SEO services.
It’s not just about SEO; slow-loading websites can also impact the overall user experience of your potential customers and, in turn, reduce conversions due to a high bounce rate.
#3 Responsiveness
Your Indian SEO agency should also ensure that your website is mobile-friendly (responsive). All major search engines, such as Google, consider responsive websites when ranking them on search result pages. It is therefore the responsibility of your SEO company in India to check, troubleshoot, and ensure the responsiveness of your website.
Again, they shouldn’t demand additional money from you to fix your website. This is why you must hire only those SEO companies in India that have in-house web development teams.
How can web developers make sure that your website works well on all smart devices, such as phones and tablets, along with laptops and PCs?
- Use Responsive CSS Frameworks
- Implement Mobile-First Design
- Add Media Queries
- Use Flexible Grid Layouts
- Set Viewport Meta Tag
- Avoid Fixed-Width Containers
- Test on Real Devices and Emulators,
- Avoid Absolute Positioning for Key Elements
#4 Fixing broken links
A website with too many broken links can damage its SEO score. Therefore, every SEO agency in India ensures, before undertaking any off-page SEO, to identify and rectify all broken links on the website, if any.
Broken links on a website can affect your website in a few ways, such as:
- Hurts SEO rankings because search engines dislike websites with broken links.
- Delivers a poor user experience because broken links lead to a “404 page not found” error.
- Google Analytics will likely capture a high bounce rate due to the poor user experience.
#5 Regular content update
Content is still considered “King” when it comes to search engine optimization. An excellent content strategy backs every successful SEO campaign. Of course, when you hire an SEO agency from India, they will arrange to write SEO-friendly content for your website, but they must also have an in-house team of web designers & developers to take control of the website and post the content on their end.
