Got your website launched? Great! Wondering what to do for SEO? What are the following steps to get ranked in higher positions on search engines after launching your website?
In this blog post, we have shared a few steps to help you achieve this efficiently on search engines.
1. Submit Your Website to Google
The very first thing that you need to do after launching your website is to submit it to Google. This is a straightforward process that your website provider can complete for you in under an hour. To verify, simply create an account with Google Webmaster Central and add a code to your website. Additionally, your web developer can create an XML Sitemap that will enable the Google search engine to navigate your webpages.
2. Install Google Analytics
We can’t improve what we can’t measure. Installing an analytics system on your website can help you measure key metrics related to user clicks and visits. This may include the number of visitors to your website, their demographic and geographical details, the time they spend on each page, the browsers they use to visit your site, and so on. The Google Analytics tool can also help you capture various events, such as conversions (including sales and leads), form submissions, button clicks, and other key metrics. The best part is that using the Google Analytics tool doesn’t require any payment. The Google Analytics tool is available for unrestricted use.
3. Optimize On-Page SEO
- Title tags and meta descriptions that include relevant keywords.
- Header tags (H1, H2, H3) to structure your content.
- Alt text for images.
- URL slugs that are short and keyword-rich.
- Internal linking between relevant pages to spread SEO value.
4. Create High-Quality Content
High-quality content is one of the most crucial factors that contribute to a website’s SEO rankings. The content could be in the form of a blog, news, or just web pages. The more content a website has, the higher the chance it will rank on the search engines. The key is to write and publish only fresh, relevant, and unique content. If you don’t have the time and resources to write quality content in-house, you can consider hiring an SEO company that has creative copywriters. Yes, you may need to pay monthly fees to an SEO agency. However, if you are on a budget, you can hire an Indian SEO agency that can help you with all the activities that are required to rank your website higher on Google.
5. Start creating backlinks
After the website launch, the next step for every webmaster should be to build quality backlinks. Backlinks are the links that website owners or SEO experts post on other websites and blogs that point back to their website. The more backlinks your website has from high-authority sites and blogs, the better it will be for the SEO of your site.
There are several methods for creating high-quality backlinks. We have listed some of them below:
- Guest blogging
- Blog comments
- Business listing
- Classified websites
- Social media websites
- Create shareable infographics
- Write testimonials on other websites and link back to your site
5. Ensure mobile-friendliness & loading speed
The two most essential pillars of an optimized and well-performing website are a mobile-friendly design and quick loading speed. Search engines like Google consider websites that have a quick loading speed and a responsive design to rank in the search results.
How to check if your website has a responsive design and a quick loading speed?
You can use free online tools such as https://tools.pingdom.com/ to check the loading speed of your website and https://responsivetesttool.com/ to check the responsiveness of your website. If you find that your website is loading too slowly or lacks a responsive design, consider hiring a web developer to address these issues. Again, you can hire a website builder in India if you are on a budget and looking to save money.
7. Keep updating
Lastly, to achieve and maintain your website’s rankings on Google, ensure that your site is regularly updated.
Below are some of the crucial activities that come under website updates:
- CMS Core Updates (e.g., WordPress, Joomla)
- Theme & Plugin Updates
- Security Patches Installation
- SSL Certificate Renewal
- Server Software Updates
- Updating Text and Visual Content
- Adding or Removing Products/Services
- Publishing New Blog Posts
- Keyword Optimization
- Fixing Broken Links
- Updating Meta Tags (title/description)
- Submitting New Sitemap to Google
