One of the best things you can do to increase your eCommerce sales is to get access to the right tools and software to help you grow.
There are a lot of great tools out there that can help you automate a lot of your operations and make it easier to manage your eCommerce business.
In this blog post, we have shared some of the effective tools to grow your eCommerce business.
#1 eCommerce CMS
There are a lot of eCommerce CMS tools out there on the market. But why are they good for creating an online store? The answer is simple: they can save you a lot of time and money.
With an eCommerce CMS, your web developer doesn’t have to spend time writing code or learning how to build an online store from scratch.
Additionally, you don’t need to learn any special or technical skills to maintain your eCommerce store.
So you see? How can a CMS tool help you not only to save your web development cost but can also make your life easier?
Updating your eCommerce store regularly is the key to the success of your online business. And CMS allows you to update your website easily without the help of any web developer.
There are a lot of great eCommerce content management systems out there like WooCommerce, Shopify, OpenCart, and more.
These platforms take the heavy lifting out of getting your store up and running, but they’re not the only tools you’ll need to run your store successfully.
Recommended post: Why CMS & 4 best CMSs for an eCommerce website development
#2 Payment gateway
If you are running an eCommerce website, you need to have a payment gateway.
A payment gateway is a secure network that processes your customer’s payments for you.
Payment gateways are crucial for any eCommerce website because they allow you to securely accept credit card payments.
A good payment gateway will be PCI compliant, which will help you avoid credit card fraud.
What are some of the reliable & popular payment gateways?
There are lots of different payment gateways out there and new ones are popping up all the time.
However, some gateways that have been around for a while such as Stripe and PayPal tend to be the most trusted and widely used.
PayPal & Stripe are among the most popular payment gateways. Most Indian website developers have been working with PayPal & Stripe integration for more than a decade.
Your website developer can easily integrate any of these payment gateways to your eCommerce website and allow you to start collecting payments from your customers online.
#3 Email marketing tool
eCommerce businesses should use email marketing because it’s one of the most effective ways to reach customers.
E-mail marketing is a great way to gather information about your customers.
You can use e-mail to send out surveys, for example, that ask your customers about their preferences and what they think about your product or service. You can also use e-mail marketing to send out discount codes or special offers.
Email marketing helps you build a relationship with your audience and helps you understand what they want better.
When you build a relationship with your audience, they’ll be more inclined to purchase your products and services.
Whether you have a physical or online business, email marketing is one of the best ways to grow your business. So, you must ask your website developer to integrate an effective email marketing tool with your online store.
Remember, if you’re not growing your business, you’re dying. You’ve got to do something to keep your business alive.
#4 Social media
According to a study by a prominent research foundation, more than 80% of online consumers expect brands to have a social media presence. The same study also found that consumers are 55% more likely to purchase from a brand if they have an active social media presence.
Social media is a great way to connect with your customers.
Businesses that want to stay competitive need to integrate social media with their online store.
Social media is where people are spending their time and attention.
If you don’t have a social media presence, you’re missing out on a huge opportunity to reach your audience and build your brand.
One of the best ways to integrate social media tools with your eCommerce website is to use social media buttons on your product pages so that people can easily share your products with their friends.
Additionally, you can also create a shop on social media platforms and connect them with your eCommerce website.
For example, many eCommerce stores now offer the option to integrate Facebook Shop into their Facebook page. This option allows users to purchase products directly from your Facebook page without having to leave Facebook.
This is a very convenient option for your customers and is a great way to increase sales.
#5 Shipping system
The shipping system is an important component of the e-commerce website. It is an essential part of any e-commerce store.
The shipping system will help you to get your order delivered to your customers. e-commerce store owners need to research the best shipping system for the customers.
There are many shipping tools that you can integrate with your eCommerce website.
For example, Shippo is one of the effective shipping APIs for eCommerce. With Shippo, eCommerce companies can easily integrate a shipping service into their online store. It provides rates from USPS, UPS, and FedEx, as well as other shipping carriers.
For the shipping system integration, you may have to hire an experienced website developer.
#6 Analytics tool
Success is difficult to achieve without analyzing, measuring & correcting the efforts, isn’t it?
That’s what web analytics do for your eCommerce business.
Analytics that helps you understand what’s going on with your website and how visitors are interacting with each page is crucial to the future success of your business.
By understanding what people are doing on your website, you can make informed decisions about where you’re going wrong and what you need to do to fix it.
Adding an analytic tool with your eCommerce website is also a great way to measure the effectiveness of your campaigns.
You’ll be able to see which campaigns bring in the most traffic, which products are selling best, and which regions of the world are buying your products.
#7 Live chat
Live chat is a great way to build a rapport with customers and to get to know them.
If you have an eCommerce store, then having live chat can help you make sales and conversions because your customers can get answers to any questions they may have while they’re on your website and are about to make a purchase.
The live chat feature also gives you more opportunities to convert your traffic into sales.
If your customers have questions about a product or service, then the live chat is a great way to answer them and resolve any issues they may have.
Below are some of the major benefits of live chat support for eCommerce websites:
- Enhancement of customer service.
- Reducing the website’s bounce rate.
- Increasing conversions and sales.
- A cost-effective way of customer interaction.
- Collecting customers’ valuable feedback.
Recommended post: 9 Reasons to integrate a live chat system with your eCommerce website
eCommerce website development is one thing but getting profit out of it is different.
Any web developer can create an eCommerce store for you at an affordable cost. But you need to have some useful tools in place to get more sales & conversions from your site.