More than 80% of the eCommerce businesses that start every year get shut down in the very first year of their existence.
What could be the reason?
One of the reasons why eCommerce businesses fail is their websites.
A website can make or break an eCommerce business.
It is therefore very crucial to build a profitable online store that has all the required features to run an online business successfully.
But you may be wondering “How can I get more sales on my eCommerce website?” or “What all features my eCommerce store should have to grab maximum sales?“.
Well, in this blog post, we have shared 8 strategies that you could follow for your eCommerce website to get more sales out of it.
Let’s dive in!
#1 Pay attention to mobiles
We know that people use their mobile phones or tablets to shop online.
But did you know that mobile users buy 40% of the time?
This just shows the importance of having a mobile responsive website. It is no longer a luxury to have; it’s a necessity.
It is, therefore, very important that your eCommerce store should have a responsive design.
A professional web developer would always understand the importance of creating a responsive eCommerce website.
Are you looking for an affordable developer to create a mobile-friendly website?
Recommended post: 6 Reasons why your eCommerce website must have a responsive website design
#2 Provide discounts
When it comes to discounts, we’re all suckers.
Studies have shown that e-commerce sites with great discounts can make more sales than shops without discounts, even if the latter’s prices are cheaper.
We love discounts. In fact, studies have shown that e-commerce sites that offer discounts to their customers are able to make more sales than those without discounts, even if the latter’s prices are cheaper.
Recommended post: 21 Web design checkpoints to grow your eCommerce sales
#3 Add a sense of urgency
Humans are hard-wired to care for limited resources. If we know that a product is in short supply, we tend to buy them aggressively to make sure we can get what we really need or want.
By including an element of urgency in your marketing, you can push the customer’s purchasing decision to the next level.
Additionally, your website developer can also include a countdown with each product on your website to encourage your potential buyers to take immediate action.
Recommended post: 8 Very basic features of an eCommerce website
#4 Add product videos
When you run an eCommerce business, you expect your potential buyers to view your products online & purchase them with just a few clicks.
But what if they want to see your products in person?
Perhaps they are not sure about the quality of your product by just looking at them on your website.
Video content is the best way to avoid confusion and fear among your prospects.
Showing them a video demonstration of your product helps them get a better idea of its use and appearance.
Video content helps customers to understand their purchases without ever having to leave your site.
So, adding product videos can really be effective in boosting up your sales.
#5 Accept major payment methods
You may see a high order abandonment rate on your eCommerce website if your shoppers can’t pay with their preferred method.
To combat this situation, your web developer should add all the major payment methods to your website.
You must at least make sure that your eCommerce store has all the popular payment methods of your target region.
Adding multiple payment methods can also help you to grab more sales with the existing traffic on your website.
#6 Offer free shipping
Free shipping is such a valuable tool for eCommerce businesses owners. It can really drive your sales.
Paid shipping may prevent customers from buying your products, but free shipping is an efficient way to keep them happy and coming back for more.
#7 Take care of loading speed
To be successful in this competitive marketplace, you need to have an excellent online shopping experience.
A customer’s experience is heavily influenced by the loading speed of your website.
Slow-loading websites are always frustrating for users, but fast-loading websites can help increase your sales by providing an excellent experience to your customers.
If your eCommerce store also takes time to load the web pages, you must consult a web developer to fix this problem. It can really help you to grow your eCommerce sales.
Recommended post: 5 DIY tips to optimize the loading speed of your eCommerce website
#8 Hire a professional developer
A web developer is integral to the success of any eCommerce business. A good website designer can be the difference between a profitable website and a terrible one.
In other words, a web developer can help you build a profitable eCommerce site with the right skills and experience.
But if they don’t have those skills and experience, they can just make things worse.
For the best results, make sure you hire professionals with experience.