A website redesign is important because it can make your site more user-friendly, more responsive, and overall, a better representation of your brand.
The main goal of website revamping is to make your site more user-friendly.
But the question is “when is the right time to redesign your website?”.
In this blog post, we have shared 8 situations where it may become necessary for you to redesign your website.
Let’s find out more.
#1 Your website looks too old
If your website looks too old it’s time to redesign your website.
Your website is your online shop window.
Your customers will make a decision about you in a matter of seconds based on the website they see.
If your website is more than 2 years old, then it may be the right time now to redesign your website.
If you have an older website, you may be missing out on a lot of opportunities because you might not be optimizing it for search engines.
A redesign will also help you stay current with the latest web design trends.
#2 The Website is Slow & Unresponsive
If your website is slow and unresponsive, it’s time to redesign it.
Users have become accustomed to a certain level of convenience and speed when it comes to their internet experience.
You can check your site speed by using a tool like Pingdom. Look at how long it takes for your page to load, and the time it takes to fully load.
#3 Conversion Rates Are Low
Conversion rate is the number of people that turn into customers divided by the number of people that visit the site.
Conversion rate is one of the metrics that you should be looking at after you’ve launched a website.
If your conversion rates are lower than you’d like, it’s probably time to redesign your website.
#4 Your brand identity has changed
A website is a reflection of your brand.
If you have a new brand identity, it’s the perfect time to redesign your website.
Redesigning your website is a great way to get a fresh start and to get your new brand identity out into the world.
#5 Your website is not responsive
If your website is not mobile-friendly, it’s time to redesign it.
Or, at least, it’s time to start making it mobile-friendly.
According to a recent study by Google, nearly 50% of people who search for a local business on their mobile device will call or visit that business within 24 hours.
The above fact shows that developing a mobile responsive website is as important as creating a website in the first place.
Hire a website designer in India now to make your website responsive or completely redesign your website.
#6 When your bounce rate is high
A high bounce rate means that visitors are visiting your site, but they’re not engaging with it.
If you have a high bounce rate, your website is likely to be confusing or uninteresting to your visitors, or they may have landed on a page that just wasn’t relevant to them.
The bounce rate is one of the most important metrics to consider when redesigning your website.
A high bounce rate may indicate that your site is not performing well, and you may need to redesign it.
Recommended post: How can a web designer reduce the bounce rate of your website
#7 When your website is not secured
If you are looking forward to improving your website security, it is the right time to redesign your website.
You need to take help from a reliable web designing company.
They will recommend you some good security practices to keep your website safe from hackers.
Hire website developers in India to create a secured website
Recommended post: The 7 useful tips to secure your eCommerce website
#8 When you want to take control
If your website has not been developed using any CMS such as WordPress, you may not be able to change the contents of your website yourself.
Apparently, you may have to hire a website developer to make even the smallest changes on your website.
Therefore, it may be the right time now to redesign your website and use a CMS like WordPress this time so that you can take full control of your website.
Hire a WordPress website developer in India to redesign your website.
Recommended post: 5 Essential items to take handover of from your web developer