A website redesign can help you grow your conversions in a number of ways.
First, it can help you improve the overall look and feel of your site, making it more appealing to potential customers.
Second, it can help you streamline your design and navigation, making it easier for users to find what they’re looking for and convert.
Finally, a redesign can also help you better integrate your conversion tools and strategies, such as social media sharing buttons, email capture forms, and call-to-action buttons.
By improving the overall design and functionality of your site, you can make it more effective at driving conversions.
Recommended post: 6 Great benefits that you get when you redesign your website
Are you wondering what’s the best way to redesign your website to make most out of it?
In this blog post, we have shared 9 best practices that you or your website developer can follow for a website redesign.
#1 Take care of SEO
When you redesign your website, you can focus on SEO to get relevant traffic to your website. SEO is the practice of optimizing a website for search engines, making sure that the site appears as high as possible in the results for relevant searches. By focusing on SEO when you redesign your website, you can make sure that your site gets the traffic it needs to be successful.
During the website redesign, it’s important to keep SEO in mind. Here are some tips:
- Use keyword research to figure out which keywords to target.
- Make sure your website’s design is clean and easy to navigate.
- Use title tags, meta descriptions, and header tags to help improve your website’s visibility.
- Include high-quality content that is relevant to your keywords.
- Optimize your website for mobile devices.
- Use Google Analytics to track your SEO progress.
Most website builders in India are well-versed in search engine optimization and therefore, you can get an SEO-friendly website at an affordable cost when you hire a web design agency in India.
If you are wondering about the website design cost in India, read this blog.
#2 Focus on branding
A website redesign should take the existing branding into account to create a cohesive and consistent look for the business. All aspects of the site, from the color scheme to the typography to the content, should work together to create a unified brand identity.
A well-designed website that aligns with the company’s branding can help build trust with potential customers and create a more positive overall impression of the business.
It is therefore always recommended to hire experienced & professional website builders. If you don’t have a budget to hire local web developers in your area, you can consider outsourcing your website project to a website design agency in India.
#3 Rewrite the content
A website redesign is a great opportunity to rewrite the content in order to make it more unique and engaging. In order to do this effectively, you need to avoid using any keywords that could be considered clichéd or overused.
Instead, focus on writing fresh, original content that will capture the attention of your target audience.
By taking the time to do this, you can ensure that your website stands out from the rest and drives traffic and conversions.
When it comes to writing website content that will help you attract quality traffic, there are a few things you can keep in mind.
First, make sure your content is unique and engaging. There’s no point in writing something that’s already been said a million times or that isn’t interesting to read.
Second, focus on creating keyword-rich content that includes the keywords people are actually searching for.
And finally, don’t stuff your content with too many keywords or try to game the system with shady SEO tactics. Just write quality content that’s informative and useful, and you should see the traffic start rolling in.
When you redesign your website, it is important to declutter the web pages so that your website looks simple yet elegant. This can be achieved by removing any unnecessary elements from the page and streamlining the design. Additionally, using whitespace effectively can also help to create a clean and uncluttered look.
A professional web developer would always ensure to declutter the website while redesigning it. This is because a cluttered website can be difficult for users to navigate and can also make the site look unprofessional.
By decluttering the website, the developer can make it easier for users to find what they are looking for and also make the site look more polished and professional.
Recommended post: 5 Website design tips to reduce high bounce rates on your website
Why it’s so important to have a clean website?
There are many reasons why it’s important to have a clean website. First and foremost, a clean website makes a good impression on visitors. If your website is cluttered and difficult to navigate, potential customers are likely to click away and take their business elsewhere. A well-organized website is also much easier for search engines to index, which can lead to higher search rankings and increased traffic.
#5 Take care of mobile responsiveness
Your web developer needs to take care of the responsiveness (mobile-friendliness) of the website while redesigning the website. This is because more and more people are using their mobile devices to access the internet. Therefore, it is important that your website is designed in a way that is easy to view and navigate on a mobile device.
Hire a website development company in India to get a responsive website at an affordable cost.
#6 Take care of CTAs
Call to action (CTA) elements are very important for a website to get conversions. It is, therefore, essential for you to take care of the CTA elements during the website redesign process.
Make sure that your CTA buttons are placed prominently on the page and are visible enough for users to spot them easily. The text on the CTA button should be short and precise, telling users exactly what they need to do. Use actionable and persuasive language that will encourage users to click on the button.
Every professional developer understands the importance of using CTA elements on the website appropriately. Therefore, you must hire an experienced website developer to redesign your website.
#7 Take care of security
While website security should always be considered, it is especially important to take it into account when redesigning your website. This is because hackers are constantly finding new ways to exploit vulnerabilities, and a redesign provides them with a new opportunity to do so.
There are a few things you can do to help keep your site secure, such as keeping all software up to date, using strong passwords, and installing security plugins.
You can also consider using secure sockets layer (SSL) encryption to protect data in transit, implementing two-factor authentication, and using a web application firewall (WAF) to block malicious traffic. By taking these measures, companies can help to ensure that their website is secure and their customer data is protected.
Why is website security so crucial?
There are many reasons why website security is so crucial.
One reason is that a secure website helps to ensure the safety of your visitors. When you have a secure website, your visitors can feel confident that their information is safe and that they can browse your site without worry. This can help to increase the number of people who visit your site and make purchases from you.
Another reason why website security is so vital is that it can help to protect your business from fraud. If your website is not secure, it may be easy for someone to steal your customers’ credit card information or personal data. This can lead to financial losses for your business and damage to your reputation.
Website security is therefore essential for the protection of both your visitors and your business.
#8 Validate the forms
While redesigning a website, it’s important to check the functionality of forms and form validation. This is a very common mistake that most web developers make while redesigning a website.
Checking the functionality of forms and form validation ensures that users will be able to properly use the website once it is made live. This can save frustration for both users and web developers down the line.
#9 Take care of loading speed
Before you launch your redesigned website, you must check for the loading speed. A slow-loading website can affect your online business in many ways.
For example, it can lead to a high bounce rate, which means that people are leaving your site before it even has a chance to load. This can negatively impact your search engine rankings and make it harder for potential customers to find your site.
In addition, a slow-loading website can also cause frustration and impatience among users, which could lead to them giving up on trying to access your site altogether. To avoid these potential problems, be sure to test your website’s loading speed before you launch it.
Website redesign is a worthy investment if done correctly. If you are on a budget, you can hire Indian website developers who can help you to redesign your existing website at an affordable cost.