When it comes to a website, its speed is important. Nobody likes to wait for a page to load. 

If your site isn’t loading fast, then users will most likely move on to another website. They won’t wait around for your site to load.

ecommerce website speed

It takes 2.4 seconds for a user to decide if they like your website or not. Most people aren’t going to wait more than 2 seconds for your website to load. 

If your website takes longer than 2 seconds to load, you’re likely losing potential business. Your website should load in 2 seconds or less.

In this blog post, we have shared 5 ways in which your slow-loading site can kill your business and how your website developer can fix it.

#1 Low conversions

Site speed is a key factor when it comes to conversion rate. 

If your site loads slowly, then visitors will get bored and move on to a different site. As a result, you may get low or no conversions. 

A lot of business owners don’t realize it but even small delays in page load times can affect your conversion rates.

#2 Bad user experience

Website loading speed is one of the most important factors when it comes to user experience. If your website takes too long to load, your visitors are likely to lose patience and just leave.

Slow-loading websites can actually have a really bad effect on the user experience and can affect how the user feels about your brand. 

It’s important to make sure that your website loads quickly because it’s a really good way to show your customers that you value them and that they aren’t just another number.

#3 High bounce rate

Bouncing is a term used to describe when a visitor goes to your website, sees that it’s taking too long to load, and then leaves without visiting any other pages.

Slow-loading websites can have high bounce rates and low conversions because of the frustration it causes to the users. 

In other words, your users may find your website boring.

Many users will click away from a page if it takes too long to load. Some studies have shown that it takes less than a second for users to decide whether or not to stay on a page.

It’s a good idea to ask a professional website developer to check your website’s speed and give you feedback on how to make it faster.

Recommended post: 5 Ways in which your web designer can fix the high bounce rate of your website

#4 Fewer page views

Slow-loading websites can have fewer page views and it can lead to a lot of frustration for the user.

If you have a website that takes some time to load, it can cause fewer page views.

People don’t want to wait for a long time for a page to load. They’ll just turn to another website that loads faster.

#5 Lost SEO rankings

Slow-loading websites can affect SEO rankings. 

Google wants to give searchers the best possible experience when they’re looking for something online. They want to give searchers the fastest site they can find. If you’re loading slowly, you’re going to get dinged.

How can your website developer help

As we mentioned above already, it’s a great idea to hire a professional & experienced website developer to take care of the loading speed of your website.

Yes, you may have to pay your website developer to fix the slow-loading issue on your website but it’s really worth it.

Don’t worry if you don’t have enough budget to hire a website developer. You still have a lot of options, such as outsourcing.

You can hire a website developer in India who can help you to optimize your website for its loading speed and that too at a reasonable cost.

Below are some of the ways in which your Indian website developer can optimize your website.

#1 Limiting redirects

There are many different types of redirects and the use of one type of redirect over another can affect site performance. 

For example, server-side redirects are processed at the server level, and client-side redirects are processed by the browser. 

Server-side redirects are slower than client-side redirects because they require more processing.

If you have a lot of redirects on your site, it can really hurt your site’s load time. 

In order to improve your site speed, one thing your website builder in India can do is limit the redirects that are on your site.

#2 Limiting number of plugins

When it comes to selecting the right plugins for your WordPress site, it’s important to find the perfect balance between functionality and performance. It’s possible to install some useful plugins that will actually slow down your site’s loading time.

Your website developer can help you to identify the faulty plugins and replace them with the appropriate ones. 

Your developer can also limit the usage of plugins by removing those plugins that are not required.

#3 Enabling cache

Enabling the cache is one of the most important things your Indian website builder can do to improve the loading speed of your website.

When your developer enables the cache, your web browser will cache the site pages in its memory. 

This means that when the same page is loaded again, it is loaded from the memory cache instead of loading it from the server.

As an experienced website development company in India, we strictly believe that enabling the cache is crucial for a good site performance because it allows the browser to store the files locally and access them more quickly. 

When the browser can store the files locally, it doesn’t have to download them from the server and can render the content quickly.

#4 Compressing images

Images take up a lot of space on a web page, so compressing them is a good way to save on data transfer fees and keep your page load time to a minimum.

Compressing images can significantly improve a site’s loading speed. This is especially important if you’re on a shared server.

If you’re using WordPress, your developer can use a free plugin like WP Smush to compress all your images.

#5 Using CDN

CDN is a global network of servers that can serve your website’s content to users from locations closest to them. 

Using a CDN, your website designer in India can dramatically improve the performance of your site, whether you’re using a WordPress site or a static site.

Websites that use Content Delivery Networks (CDN) often load faster than those that don’t. 

CDNs also make it easier for search engines to crawl your website because they’re loaded from servers around the world and not from your own server.

#6 Changing web hosting

Sometimes your hosting server can also cause your website to load slow. Go for a reliable web hosting company to fix the loading speed of your site.

Your Indian website developer can help you to migrate your existing website from the current hosting provider to the new one. 

Not only this, but your website developer can also recommend a reliable yet affordable web hosting company for your website.

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