Redesigning a website can be a daunting task, but there are a few essential strategies that can help make the process go more smoothly.
In this blog post, we have shared a few strategies to redesign your website.
#1 Consider SEO
When you are redesigning your website, it is important to consider your SEO strategy. You want to make sure that your website is designed in a way that will help you rank higher in search engine results.
There are a few things to keep in mind when you are redesigning your website to make sure that your SEO is not negatively affected.
One thing to avoid is using duplicate content. If you have multiple pages on your website with the same content, it is more likely that your website will be penalized by search engines. Make sure that each page on your website has unique and engaging content.
Another thing to avoid is using keyword stuffing. This is when you stuff too many keywords into your website in an attempt to rank higher for those keywords.
However, this can actually hurt your ranking because it makes your website appear spammy. Instead, focus on creating quality content that uses keywords naturally.
#2 Rewrite the content
When you redesign your website, it’s important to rewrite the existing content so that it’s unique and engaging. This will help you attract new visitors and keep them coming back for more.
To do this, focus on creating fresh, original content that is relevant to your target audience. Also, be sure to use keywords and phrases that people are likely to search for when looking for information on your topic.
#3 Quality of images
When redesigning a website, it is important to pay attention to the image quality of your site.
Images are one of the first things that users notice when they visit a website, so it is important to make sure that they are high quality and properly sized.
In addition to paying attention to image quality, you should also take care to write unique and engaging content that will keep users coming back to your site.
How can you get free royalty-free images?
There are many websites that offer free stock images, but Pexels and Pixabay are two of the best. Both sites offer a wide selection of high-quality images that are perfect for use on websites.
And best of all, they’re free! So whether you need a photo for your website’s background or you just want some nice photos to spruce up your site, be sure to check out Pexels and Pixabay.
#4 Focus on your audience
Your website is one of your most important marketing tools – it’s how you connect with your audience and tell them about your business.
So when you’re redesigning your website, it’s important to keep your audience in mind.
What are their needs and wants?
What kind of information are they looking for?
How can you make their experience on your site better?
Keep these things in mind as you redesign your website, and you’ll be sure to create a site that’s both informative and engaging.
#5 Remove unnecessary elements
When you redesign your website, you can remove unnecessary elements that are taking up space and making your site look cluttered.
This will give your visitors a better experience by allowing them to focus on the content that is most important to them.
In addition, it will also help your site load faster, which is important for both search engine optimization and user satisfaction.
#6 Add useful features
When you redesign your website, you will get the opportunity to add new features that are useful for your audience. This is a great way to improve your site and make it more user-friendly.
By adding new features, you can make your site more interactive and informative.
This will help you attract more visitors and keep them coming back.
Perhaps you can consult your website developer who can help you to add some simple yet useful features to your website.
Recommended post: 8 Very basic yet useful features that your eCommerce website should have
#7 Check the responsiveness
Before you launch your redesigned website, there are a few things you should check to ensure its responsiveness.
First, test the site on various devices and browsers to see how it renders.
Also, sure all the links work and that the layout looks good on different screen sizes. You should also test the site’s load time to ensure it’s fast enough for visitors.
Finally, run some user experience tests to see how easy it is to use your site and if there are any areas that need improvement.
By doing all these things, you can be confident that your redesigned website will be a success.
Recommended post: 6 Tips to build a responsive eCommerce website design
#8 Use CTAs appropriately
As you redesign your website, be sure to use calls to action (CTA) in a way that will help you meet your desired conversions.
What exactly should your CTAs say and where should they be placed on your page?
This will vary depending on your business goals, but there are a few general tips to keep in mind.
Your CTAs should be clear and concise, with language that speaks directly to your target audience. They should be placed prominently on your page so that visitors can easily see them and know what to do next.
And finally, make sure you test different versions of your CTAs to see what works best for your business. By following these tips, you can ensure that your redesigned website helps you reach your conversion goals.
#9 Take care of security
Before you launch your redesigned website, be sure to take care of its security. This means ensuring that all of your data is backed up and that your site is protected from malware and other potential threats. Taking these precautions will help to ensure that your site is safe and secure for both you and your visitors.
Recommended post: 6 Reasons why you should secure your WordPress website
How can you secure your website?
The most important thing is to have a strong password that is difficult to guess. You should also have a different password for each website you visit.
Another way to secure your website is to use a two-step authentication process. This means that you will need to enter a code that is sent to your phone or email in addition to your password. This makes it much harder for someone to hack into your account.
Finally, you should always keep your software up to date and run regular security scans on your website.
#10 Check all the forms carefully
After you redesign your website, it is important to check the functionality and validation of your forms. This will ensure that your website works properly and that your users can submit the forms without any issues.
By testing your forms before you launch your website, you can avoid any potential problems and make sure that your users have a positive experience.